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Strategic Management and Competitive Advantage,9780132555500
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Strategic Management and Competitive Advantage

by ;
Edition:
4th
ISBN13:

9780132555500

ISBN10:
0132555506
Format:
Hardcover
Pub. Date:
7/14/2011
Publisher(s):
Prentice Hall
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Summary

Core strategic management concepts without the excess. Just the essentials Strategic Management and Competitive Advantagestrips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases.

Table of Contents

PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part 1 Cases:
1_1    Pfizer and the Challenges of the Global Pharmaceutical Industry
1_2    Wal-Mart in 2010
1_3    Harlequin
1_4    True Religion

PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part 2 Cases:
2_1    JetBlue Airways: Managing Growth
2_2    Nucor in 2010
2_3    Levi's Personal Pair
2_4    Papa John's

PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategies
End-of-Part 3 Cases:
3_1    eBay Customer Support
3_2    Nucleon
3_3    Danaher Corporation
3_4    LVMH: Managing the Multibrand Conglomerate
3_5    Aegis Analytical
3_6    Activision-Blizzard Merger
3_7    McDonald's and KFC: Recipes for Success in China




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