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Strategic Management A Competitive Advantage Approach, Concepts and Cases,9780132664233
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Strategic Management A Competitive Advantage Approach, Concepts and Cases

by
Edition:
14th
ISBN13:

9780132664233

ISBN10:
0132664232
Format:
Hardcover
Pub. Date:
12/29/2011
Publisher(s):
Prentice Hall
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Summary

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Table of Contents

Part 1: Overview of Strategic Management 

Chapter 1: The Nature of Strategic Management 

The Cohesion Case: The Walt Disney Company – 2011 

Part 2: Strategy Formulation 

Chapter 2: The Business Vision and Mission 

Chapter 3: The External Assessment 

Chapter 4: The Internal Assessment 

Chapter 5: Strategies in Action 

Chapter 6: Strategy Analysis and Choice 

Part 3: Strategy Implementation 

Chapter 7: Implementing Strategies: Management and Operations Issues 

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues 

Part 4: Strategy Evaluation 

Chapter 9: Strategy Review, Evaluation, and Control 

Part 5: Key Strategic-Management Topics 

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability 

Chapter 11: Global/International Issues 

Part 6: Strategic-Management Case Analysis 


CASES

Service Firms

 

MOVIE/MUSIC STREAMING

1.  Netflix, Inc. — 2011, Lori Radulovich

2.  Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.

 

RETAIL DRUG STORES

3.  CVS Caremark Corp. — 2011, Alen Badal

4.  Walgreen Co. — 2011, Sharynn M. Tomlin

 

APPAREL STORES

5.  VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich

6.  The Gap, Inc. — 2011, Sharynn M. Tomlin

 

OFFICE SUPPLY STORES

7.  Staples Inc. — 2011, Bill Donoher

8.  Office Depot, Inc. — 2011, Wayne Smith

 

AIRLINES

9.  Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan 

10.  United Continental Airlines, Inc. — 2011, Charles Bayles

11.  Ryanair — 2011, Charles Bayles

 

CRUISE LINES

12.  Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman

13.  Carnival Corporation — Mernoush Banton

 

FINANCIAL INSTITUTIONS

14.  Bank of America — 2011, Lisa Johnson 

15.  E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan

 

TELECOMMUNICATIONS

16.  Verizon Communications Inc. — 2011, Deana M. Raffo

 

Manufacturing Firms

 

BOOK PUBLISHING

17.  The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy

 

PERSONAL CARE PRODUCTS

18.  Proctor & Gamble Co. — 2011, Alen Badal

19.  Estee Lauder Companies — 2011, Sharynn M. Tomlin

20.  Revlon Inc. — 2011, M. Jill Austin and Laura Buckner

 

PHARMACEUTICAL

21.  Bristol-Meyers Squibb — 2011, Gail J. Robin

22.  Eli Lilly and Company — 2011, Gail J. Robin

 

BEVERAGE

23.  Dr Pepper Snapple Group Inc. — 2011, Joe Harrison

24.  The Coca-Cola Company — 2011, Alen Badal

25.  Starbucks Corporation — 2011, Marlene Reed

 

COMPUTERS

26.  Dell Inc. — 2011, Matthew Baker and Anne Walsh

27.  Apple Inc. — 2011, Mernoush Banton

 



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