9780133823899

Strategic Management A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText -- Access Card Package

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  • ISBN13:

    9780133823899

  • ISBN10:

    013382389X

  • Edition: 15th
  • Format: Paperback w/ Access Card
  • Copyright: 4/27/2014
  • Publisher: Pearson
  • View Upgraded Edition

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Supplemental Materials

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

 

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For undergraduate and graduate courses in strategy.

 

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

 

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions.

 

MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.

 

 

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

 

  • Personalize Learning with MyManagementLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyManagementLab.
  • Guide Student’s Learning: Proven pedagogy, exercise sets, and end–of-chapter material are all geared towards ensuring students grasp the concepts.
  • Show Concepts in Action: 29 new case studies have been added to this edition to maximize effectiveness in applying strategic management through case analysis.  

This package contains:


0133444899 / 9780133444896 Strategic Management: A Competitive Advantage Approach, Concepts, 15e

0133451836 / 9780133451832 NEW MyManagementLab with Pearson eText Access Card plus Strategic Management: A Competitive Advantage Approach, Concepts, 15e

Table of Contents

I. Overview of Strategic Management

1. The Nature of Strategic Management

THE COHESION CASE: PEPSICO, INC. – 2013

 

II. Strategy Formulation

2. The Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

 

III. Strategy Implementation

7. Implementing Strategies: Management and Operations Issues

8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

 

IV. Strategy Evaluation

9. Strategy Review, Evaluation, and Control

 

V. Key Strategic-Management Topics

10. Business Ethics/Social Responsibility/Environmental Sustainability

11. Global/International Issues

 

VI. Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis

Name Index

Subject Index

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