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Strategic Management and Competitive Advantage,9780136094586
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Strategic Management and Competitive Advantage

by ;
Edition:
3rd
ISBN13:

9780136094586

ISBN10:
0136094589
Format:
Hardcover
Pub. Date:
9/10/2009
Publisher(s):
Prentice Hall
List Price: $223.19
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Customer Reviews

Excellent!  December 18, 2011
by


I have used this book several times in the last few years in a capstone strategy course. The book is excellent with a variety of cases and a logical approach (it also helps that the basic framework is driven by an application of microeconomic theory, something that I teach and that my students must have in their sop[censored]re year).






Great  August 2, 2011
by


I have been using this textbook in my strategic class. It was very helpful. The format of the textbook is approachable and the information is immediately useful. This textbook is very well priced compared to similar textbooks. It is an easy read that is straight to the point and easy to understand.






Strategic Management and Competitive Advantage: 4.5 out of 5 stars based on 2 user reviews.

Summary

Core strategic management concepts without the excess.

What Is Strategy and the Strategic Management Process?; Evaluating a Firmís External Environment; Evaluating a Firmís Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy

For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.

Table of Contents

PART 1: THE TOOLS OF STRATEGIC ANALYSIS
Chapter 1: What Is Strategy and the Strategic Management Process?
Chapter 2: Evaluating a Firm’s External Environment
Chapter 3: Evaluating a Firm’s Internal Capabilities
End-of-Part Cases 1:
1.1 Bally Total Fitness
1.2 Wal-Mart Stores Inc. in 2008
1.3 Harlequin Enterprises: The Mira Decision
1.4 True Religion and the Premium Jeans Industry

PART 2: BUSINESS-LEVEL STRATEGIES
Chapter 4: Cost Leadership
Chapter 5: Product Differentiation
End-of-Part Cases 2:
2.1 JetBlue
2.2 Nucor in 2005
2.3 The Levi’s Personal Pair Proposal
2.4 Papa John’s International, Inc.: 21st Century Growth Challenges

PART 3: CORPORATE STRATEGIES
Chapter 6: Vertical Integration
Chapter 7: Corporate Diversification
Chapter 8: Organizing to Implement Corporate Diversification
Chapter 9: Strategic Alliances
Chapter 10: Mergers and Acquisitions
Chapter 11: International Strategy
End-of-Part Cases 3:
3.1 eBay Customer Support Outsourcing
3.2 Nucleon, Inc.
3.3 Cooper Industries’ Corporate Strategy (A)
3.4 Louis Vuitton Moet Hennessy: In Search of Synergies in the Global Luxury Industry
3.5 Extending the “Easy” Business Model
3.6 Ben & Jerry’s—Japan
3.7 Aegis Analytical Corporation’s Strategic Alliances
3.8 Activision Blizzard



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