9780136135203

Strategic Management and Competitive Advantage : Concepts

by ;
  • ISBN13:

    9780136135203

  • ISBN10:

    013613520X

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 1/1/2010
  • Publisher: Pearson College Div
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List Price: $124.67

Summary

For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.

Table of Contents

The Tools of Strategic Analysis
What Is Strategy and the Strategic Management Process?
Evaluating a Firms External Environment
Evaluating a Firms Internal Capabilities
Business Level Strategies
Cost Leadership
Product Differentiation
Corporate Strategies
Vertical Integration
Corporate Diversification
Organizing to Implement Corporate Diversification
Strategic Alliances
Mergers and Acquisitions
Table of Contents provided by Publisher. All Rights Reserved.

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