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Strategic Management : Concepts,9780136120995
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Strategic Management : Concepts

by
Edition:
13th
ISBN13:

9780136120995

ISBN10:
0136120997
Format:
Paperback
Pub. Date:
1/26/2010
Publisher(s):
Prentice Hall
List Price: $160.20

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Customer Reviews

very easy and interesting  March 19, 2011
by


Easy read, and really breaks down strategies of management, as an abridged version. This textbook is written in everyday language and that makes it easy to understand. The cases in the book are short and to the point and the low price should ensure it is used throughout the world by management students. I highly recommend it.






Strategic Management : Concepts: 4 out of 5 stars based on 1 user reviews.

Summary

Strategic Management: Conceptscaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity. The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management and Operations Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics/Social Responsibility/Environmental Sustainability; Global/International Issues For management professionals, small business owners, and others involved in business.

Table of Contents

PART 1: Overview of Strategic Management
Chapter 1: The Nature of Strategic Management
PART 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
PART 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
PART 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
PART 5: Key Strategic Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues



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