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About the Author
Dr. Fred R. David is the sole author of three mainstream strategic-management textbooks: (1) Strategic Management: Concepts and Cases, (2) Strategic Management Concepts, and (3) Strategic Management Cases. These texts have been on a two-year revision cycle since 1986, when the first edition was published. They are among the best if not the best-selling strategic-management textbooks in the world and are used at more than 400 colleges and universities. Prestigious universities that have used these textbooks include Harvard University, Duke University, Carnegie-Mellon University, John Hopkins University, the University of Maryland, University of North Carolina, University of Georgia, Florida State University, San Franciso State University, and Wake Forest University.
The Concepts version of this strategic-management textbook has been translated and published in Chinese, Japanese, Pharsi, Spanish, Indonesian, Indian, Thai, and Arabic, and is widely used across Asia and South America. It is the best-selling strategic-management textbook in Mexico, China, Peru, Chile, Japan, and number two in the United States. Approximately 90,000 students read Dr. David’s textbook annually as well as thousands of businesspersons. The book has led the field of strategic management for more than a decade in providing an applications/practitioner approach to the discipline.
A native of Whiteville, North Carolina, Fred R. David received a B.S. degree in Mathematics and an MBA from Wake Forest University before being employed as a bank manager with United Carolina Bank. He received a Ph.D. in Business Administration from the University of South Carolina where he majored in Management. Currently, the TranSouth Professor of Strategic Management at Francis Marion University (FMU) in Florence, South Carolina, Dr. David has also taught at Auburn University, Mississippi State University, East Carolina University, the University of South Carolina, and the University of North Carolina at Pembroke. He is the author of 150 referred publications, including 39 journal articles, 53 Proceedings publications, and 58 business policy cases. David has articles published in such journals as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, and Advanced Management Journal. He serves on the Editorial Review Board of the Advanced Management Journal.
Dr. David has received a Lifetime Honorary Professorship Award from the Universidad Ricardo Palma in Lima, Peru. He delivered the keynote speech at the twenty-first Annual Latin American Congress on Strategy hosted by the Centrum School of Business in Peru. Dr. David recently delivered an eight-hour Strategic Planning Workshop to the faculty at Pontificia Universidad Catolica Del in Lima, Peru, and an eight-hour Case Writing/Analyzing Workshop to the faculty at Utah Valley State College in Orem, Utah. He has received numerous awards, including FMU’s Board of Trustees Research Scholar Award, and the university’s Award for Excellence in Research given annually to the best faculty researcher on campus, and the Phil Carroll Advancement of Management Award, given annually by the Society for the Advancement of Management (SAM) to a management scholar for outstanding contributions in management research.
David served for three years on the Southern Management Association’s Board of Directors Through his Web site, www.checkmateplan.com, Dr. David actively assists businesses across the country and around the world in doing strategic planning. He has developed and markets the CheckMATE Strategic Planning Software, which is an industry-leading business planning software package (www.checkmateplan.com).
Table of Contents
|Overview Of Strategic Management|
|The Nature of Strategic Management|
|Cohesion Case: Krispy Kreme Donuts 2004|
|The Business Mission|
|The External Assessment|
|The Internal Assessment|
|Strategies in Action|
|Strategy Analysis and Choice|
|Implementing Strategies: Management and Operations Issues|
|Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues|
|Strategy Review, Evaluation, and Control|
|Strategic Management Case Analysis|
|How To Prepare And Present A Case Analysis|
|A Sample Case Analysis for Krispy Kreme Donuts (KKD)|
|Service Company Cases|
|Verizon Communications 2004|
|Nextel Communications 2004|
|Southwest Airlines Co. 2004|
|AMR Inc. 2004|
|E-Trade Financial Corp. 2004|
|e-Bay Inc. 2004|
|Amazon.com Inc. 2004|
|The Kroger Company 2003|
|Limited Brands--2004 M. Jill Austin|
|Wal-Mart Stores Inc. 2004|
|Target Corporation 2003|
|Mandalay Resort Group 2004|
|Royal Caribbean Cruises Ltd.--2004|
|Small For-Profit Businesses|
|The Quarry Inc. Indoor Climbing Center 2004|
|First Reliance Bank 2004|
|Bridal Gallery 2003|
|Champions-Hydro Lawn Inc. 2003|
|Audubon Nature Institute 2004|
|Central United Methodist Church--2004|
|The United States Postal Service 2004|
|American Red Cross 2004|
|The Classic Car Club of America 2004|
|Utah Valley State College 2004|
|Manufacturing Company Cases|
|Harley-Davidson Inc. 2004|
|Winnebago Industries Inc. 2004|
|Avon Products Inc. 2004|
|Revlon Inc. 2004|
|Food and Beverage|
|Pilgrim's Pride Corporation 2004|
|Anheuser Busch 2004|
|Lockheed Martin Corporation 2004|
|Apple Computer 2004|
|Gateway Computer 2004|
|Stryker Corporation 2004|
|Biomet Inc. 2004|
|Nike Inc. 2004|
|Reebok International Ltd. 2004|
|Calloway Golf 2004|
|UST Inc. 2004|
|RJR Tobacco Co. 2004|
|Table of Contents provided by Publisher. All Rights Reserved.|