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What version or edition is this?
This is the 12th edition with a publication date of 1/1/2009.
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KEY BENFIT:Davidrs"sStrategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
Table of Contents
|The Nature of Strategic Management Cohesion Case: Walt Disney Company, Inc. 2007|
|& Strategy Formulation|
|The Business Vision and Mission|
|The External Assessment|
|The Internal Assessment|
|Strategies in Action|
|Strategy Analysis and Choice|
|& Strategy Implementation|
|Implementing Strategies: Management and Operations Issues|
|Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues|
|& Strategy Evaluation|
|Strategy Review, Evaluation, and Control|
|& Strategic Management Case Analysis How to Prepare and Present a Case Analysis|
|Table of Contents provided by Publisher. All Rights Reserved.|