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Strategic Management : Concepts and Cases,9780072443714
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Strategic Management : Concepts and Cases

by ;
Edition:
13th
ISBN13:

9780072443714

ISBN10:
0072443715
Format:
Hardcover
Pub. Date:
6/1/2003
Publisher(s):
McGraw-Hill College
List Price: $138.80

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This is the 13th edition with a publication date of 6/1/2003.
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Table of Contents

Part One:The Concepts and Techniques of Strategic Management

Chapter 1 The Strategic Management Process: An Overview

Chapter 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy

Chapter 3 Industry and Competitive Analysis

Chapter 4 Evaluating Company Resources and Competitive Capabilities

Chapter 5 Strategy and Competitive Advantage

Chapter 6 Strategies for Competing in Globalizing Markets

Chapter 7 Business Models and Strategies in the Internet Era

Chapter 8 Tailoring Strategy to Fit Specific Industry and Company Situations

Chapter 9 Strategy and Competitive Advantage in Diversified Companies

Chapter 10 Evaluating the Strategies of Diversified Companies

Chapter 11 Building Resource Strengths and Organizational Capabilities

Chapter 12 Managing the Internal Organization to Promote Better Strategy Execution

Chapter 13 Corporate Culture and Leadership--Keys to Effective Strategy Execution

Cases in Strategic Management

A Guide to Case Analysis

Classificationon A: The Manager as Chief Strategy-Maker and Chief Strategy-Implementer

1. Andrea Jung's Makeover of Avon Products

2. The Solar Feeder

3. World Wrestling Federation (A)

4. Pi Kappa Phi Fraternity

Section B: Crafting Strategy in Single-Business Companies

5. ZAP and the Electric Vehicle Industry

6. Elan and the Competition Ski Boat Industry

7. Azalea Seafood and Gumbo Shoppe

8. Dakota Growers Pasta

9. Colorado Creative Music

10. Kentucky Fried Chicken and the Global Fast Food Industry

11. Competition in the Global Wine Industry: A U.S. Perspective

12. Robert Mondavi Corporation

13. Ernest & Julio Gallo Winery

14. Krispy Kreme Doughnuts

15. PFS: Daisytek’s Growth Strategy

16. Music on the Internet: Transformation of the Industry by Sony, Amazon.com, MP3.com, and Napster

17. The Chicagotribune.com

18. eBay in 2002: The Challenges of Sustained Growth

19. Nucor Corp. in 2001: Pursuing Growth in a Troubled Steel Industry

20. FedEx Corporation: Structural Transformation through e-Business

21. South African Breweries: Achieving Growth in the Global Beer Market

Section C: Crafting Strategy in Diversified Companies

22. Unilever’s Acquisition of Slimfast, Ben & Jerry’s, and Best Foods

23. PepsiCo’s Acquisition of Quaker Oats

24. Avid Technology, Inc.

Section D: Implementing and Executing Strategy

25. Robin Hood

26. Moss-Adams, LLP

27. Perdue Farms, Inc.: Responding to the 21st-Century Challenges

28. Southwest Airlines, Inc.

29. Gordon Bethune and the Turnaround of Continental Airlines

30. Conseco’s Implementation Strategy for a Web-Based Cash Management System

31. West Indies Yacht Club Resort

32. AES Corporation: Values, Culture and Operating Practices at a Global Power Company

33. Optivus Technology

Section E: Ethics

34. Nike’s Dispute with the University of Oregon

35. Doubleclick, Inc: Gathering Customer Intelligence



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