For an undergraduate/graduate level course in Strategic Management and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it continues to offer a popular practitioner-oriented perspective, numerous Experiential Exercises, and now incorporates the most up-to-date compilation of real-world company cases ever assembled in a business policy text. It integrates three very contemporary themes throughout each chapterglobalization, the natural environment, and technologyand focuses on skill-building in all major areas of strategy formation, implementation, and evaluation.