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Strategic Management Concepts and Cases and MyManagementLab with eBook Package,9780136079309
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Strategic Management Concepts and Cases and MyManagementLab with eBook Package

by ;
Edition:
2nd
ISBN13:

9780136079309

ISBN10:
013607930X
Format:
Package
Pub. Date:
7/8/2008
Publisher(s):
Prentice Hall
List Price: $241.27
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Summary

KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.

Table of Contents

Strategy and Strategic Leadership in Dynamic Times
Introducing Strategic Managementp. 2
Leading Strategically Through Effective Vision and Missionp. 26
The Internal and External Environment of Strategy
Examining the Internal Environment: Resources, Capabilities, and Activitiesp. 60
Exploring the External Environment: Macro and Industry Dynamicsp. 86
Business, Corporate, and Global Strategies
Creating Business Strategiesp. 122
Crafting Business Strategy for Dynamic Contextsp. 150
Developing Corporate Strategyp. 184
Looking at International Strategiesp. 212
Strategy Vehicles for New Directions
Understanding Alliances and Cooperative Strategiesp. 246
Studying Mergers and Acquisitionsp. 274
Implementation, New Ventures, and Governance in Dynamic Contexts
Employing Strategy Implementation Leversp. 302
Considering New Ventures and Corporate Renewalp. 336
Corporate Governance in the Twenty-First Centuryp. 366
Case Studies: Pulling it all Together
Kmart-Fall of a Retailing Giantp. 402
Charlotte Beers at Ogilvy & Mather Worldwide (A)p. 412
Trilogy Farm (A)p. 426
The Formula One Constructorsp. 433
Prince Edward Island Preserve Co.p. 443
Carrefour vs.Wal-Mart: The Battle for Global Retail Dominancep. 454
The Chinese Fireworks Industryp. 476
Table of Contents provided by Publisher. All Rights Reserved.


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