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Strategic Management : Concepts,9780130879035
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Strategic Management : Concepts

by
ISBN13:

9780130879035

ISBN10:
0130879037
Format:
Paperback
Pub. Date:
11/1/2000
Publisher(s):
Prentice Hall
List Price: $74.00
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Summary

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

Table of Contents

Preface ix
Introduction: How to Analyze a Business Policy Case xviii
PART 1 Overview of Strategic Management 2(48)
The Nature of Strategic Management
2(28)
The Cohesion Case: America Online, Inc., 2000
30(20)
PART 2 Strategy Formulation 50(186)
The Business Mission
50(24)
The External Assessment
74(48)
The Internal Assessment
122(38)
Strategies in Action
160(38)
Strategy Analysis and Choice
198(38)
PART 3 Strategy Implementation 236(64)
Implementing Strategies: Management Issues
236(38)
Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues
274(26)
PART 4 Strategy Evaluation 300(23)
Strategy Review, Evaluation, and Control
300(23)
Name Index 323(2)
Subject Index 325(7)
Company Index 332


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