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9780130879035

Strategic Management: Concepts

by
  • ISBN13:

    9780130879035

  • ISBN10:

    0130879037

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2000-11-01
  • Publisher: Prentice Hall
  • View Upgraded Edition

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Supplemental Materials

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Summary

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

Table of Contents

Preface ix
Introduction: How to Analyze a Business Policy Case xviii
PART 1 Overview of Strategic Management 2(48)
The Nature of Strategic Management
2(28)
The Cohesion Case: America Online, Inc., 2000
30(20)
PART 2 Strategy Formulation 50(186)
The Business Mission
50(24)
The External Assessment
74(48)
The Internal Assessment
122(38)
Strategies in Action
160(38)
Strategy Analysis and Choice
198(38)
PART 3 Strategy Implementation 236(64)
Implementing Strategies: Management Issues
236(38)
Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues
274(26)
PART 4 Strategy Evaluation 300(23)
Strategy Review, Evaluation, and Control
300(23)
Name Index 323(2)
Subject Index 325(7)
Company Index 332

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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