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Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card,9780072952421
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Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card

by
Edition:
2nd
ISBN13:

9780072952421

ISBN10:
0072952423
Format:
Paperback
Pub. Date:
1/10/2004
Publisher(s):
McGraw-Hill/Irwin
List Price: $144.85
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Author Biography

Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Analyzing the Internal Environment of the Firm

Chapter 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13: Recognizing Opportunities and Creating New Ventures

Part Four: Case Analysis

Chapter 14: Analyzing Strategic Management Cases



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