9780072952421

Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card

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  • ISBN13:

    9780072952421

  • ISBN10:

    0072952423

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1/10/2004
  • Publisher: McGraw-Hill/Irwin
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List Price: $144.85

Author Biography

Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Analyzing the Internal Environment of the Firm

Chapter 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13: Recognizing Opportunities and Creating New Ventures

Part Four: Case Analysis

Chapter 14: Analyzing Strategic Management Cases

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