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9780072952421

Strategic Management: Creating Competitive Advantages with OLC w/ Powerweb Card

by
  • ISBN13:

    9780072952421

  • ISBN10:

    0072952423

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2004-01-10
  • Publisher: McGraw-Hill/Irwin
  • View Upgraded Edition
  • Purchase Benefits
List Price: $144.85

Author Biography

Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.

Table of Contents

Part One: Strategic Analysis

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analyzing the External Environment of the Firm

Chapter 3: Analyzing the Internal Environment of the Firm

Chapter 4: Recognizing a Firms Intellectual Assets: Moving Beyond a Firms Tangible Resources

Part Two: Strategic Formulation

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantage

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Digital Business Strategy: Leveraging Internet and E-Business Capabilities

Part Three: Strategic Implementation

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13: Recognizing Opportunities and Creating New Ventures

Part Four: Case Analysis

Chapter 14: Analyzing Strategic Management Cases

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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