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Strategic Management : Creating Competitive Advantages,9780073381213
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Strategic Management : Creating Competitive Advantages

by ; ;
Edition:
4th
ISBN13:

9780073381213

ISBN10:
0073381217
Format:
Paperback
Pub. Date:
11/1/2007
Publisher(s):
McGraw-Hill/Irwin
List Price: $134.64
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Summary

Strategic Management: Creating Competitive Advantage, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

Author Biography

Alan B. Eisner is Professor of Management and Graduate Management Program Chair at the Lubin School of Business, Pace University.

Table of Contents

Strategic Analysis
Strategic Management: Creating Competitive Advantages
Analyzing the External Environment of the Firm
Assessing the Internal Environment of the Firm
Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
Strategic Formulation
Business-Level Strategy: Creating and Sustaining Competitive Advantages
Corporate-Level Strategy: Creating Value through Diversification
International Strategy: Creating Value in Global Markets
Entrepreneurial Strategy and Competitive Dynamics Part Three: Strategic Implementation
Strategic Control and Corporate Governance
Creating Effective Organizational Designs
Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Managing Innovation and Fostering Corporate Entrepreneurship
Table of Contents provided by Publisher. All Rights Reserved.


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