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Strategic Management : Creating Competitive Advantagesby Dess, Gregory; Lumpkin, G.T. (Tom); Eisner, Alan
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This is the 5th edition with a publication date of 9/21/2009.
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Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Table of Contents
|Strategic Management: Creating Competitive Advantages|
|Analyzing the External Environment of the Firm|
|Assessing the Internal Environment of the Firm|
|Recognizing a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources|
|Business-Level Strategy: Creating and Sustaining Competitive Advantages|
|Corporate-Level Strategy: Creating Value through Diversification|
|International Strategy: Creating Value in Global Markets|
|Entrepreneurial Strategy and Competitive Dynamics|
|Strategic Control and Corporate Governance|
|Creating Effective Organizational Designs|
|Strategic Leadership: Creating a Learning Organization and an Ethical Organization|
|Managing Innovation and Fostering Corporate Entrepreneurship|
|Analyzing Strategic Management Cases|
|Table of Contents provided by Publisher. All Rights Reserved.|