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Strategic Management with PowerWeb and Case TUTOR card,9780072493955
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Strategic Management with PowerWeb and Case TUTOR card

by
Edition:
13th
ISBN13:

9780072493955

ISBN10:
007249395X
Format:
Hardcover
Pub. Date:
5/20/2002
Publisher(s):
MCG (Manual)
List Price: $145.95
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Summary

Thompson and Strickland's, Strategic Management, has always included the most recent research in strategy in a way that students can understand and apply it to business cases and problems. In addition, Thompson offers more coverage of strategy implementation than most other texts, which many instructors think is critical if students are to understand the “how” and not just the “what” and “why”. Thompson’s coverage of Michael Porter’s classic 5-forces model is clearer and more detailed than in other texts, according to reviewers. With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.The Thompson and Strickland cases have always been another strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.

Table of Contents

The Concepts and Techniques of Strategic Management
The Strategic Management Process: An Overview
Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
Industry and Competitive Analysis
Evaluating Company Resources and Competitive Capabilities
Strategy and Competitive Advantage
Strategies for Competing in Globalizing Markets
Business Models and Strategies in the Internet Era
Tailoring Strategy to Fit Specific Industry and Company Situations
Strategy and Competitive Advantage in Diversified Companies
Evaluating the Strategies of Diversified Companies
Building Resource Strengths and Organizational Capabilities
Managing the Internal Organization to Promote Better Strategy Execution
Corporate Culture and Leadership--Keys to Effective Strategy Execution
Cases in Strategic Management A Guide to Case Analysis Classificationon
The Manager as Chief Strategy-Maker and Chief Strategy-Implementer
Andrea Jung's Makeover of Avon Products
The Solar Feeder
World Wrestling Federation (A)
Pi Kappa Phi Fraternity
Crafting Strategy in Single-Business Companies
ZAP and the Electric Vehicle Industry
Elan and the Competition Ski Boat Industry
Azalea Seafood and Gumbo Shoppe
Dakota Growers Pasta
Colorado Creative Music
Kentucky Fried Chicken and the Global Fast Food Industry
Competition in the Global Wine Industry: A U.S. Perspective
Robert Mondavi Corporation
Ernest & Julio Gallo Winery
Krispy Kreme Doughnuts
PFS: Daisytek's Growth Strategy
Music on the Internet: Transformation of the Industry by Sony, Amazon.com, MP3.com, and Napster
The Chicagotribune.com
eBay in 2002: The Challenges of Sustained Growth
Nucor Corp. in 2001: Pursuing Growth in a Troubled Steel Industry
FedEx Corporation: Structural Transformation through e-Business
South African Breweries: Achieving Growth in the Global Beer Market
Crafting Strategy in Diversified Companies
Unilever's Acquisition of Slimfast, Ben & Jerry's, and Best Foods
PepsiCo's Acquisition of Quaker Oats
Avid Technology, Inc
Implementing and Executing Strategy
Robin Hood
Moss-Adams, LLP
Perdue Farms, Inc.: Responding to the 21st-Century Challenges
Southwest Airlines, Inc
Gordon Bethune and the Turnaround of Continental Airlines
Conseco's Implementation Strategy for a Web-Based Cash Management System
West Indies Yacht Club Resort
AES Corporation: Values, Culture and Operating Practices at a Global Power Company
Optivus Technology
Ethics
Nike's Dispute with the University of Oregon
Doubleclick, Inc: Gathering Customer Intelligence
Table of Contents provided by Publisher. All Rights Reserved.


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