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Strategic Management of Technological Innovationby SCHILLING, MELISSA
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Table of Contents
|Industry Dynamics of Technological Innovation|
|Sources of Innovation|
|Types and Patterns of Innovation|
|Standards Battles and Design Dominance|
|Timing of Entry|
|Formulating Technological Innovation Strategy|
|Defining the Organization's Strategic Direction|
|Choosing Innovation Projects|
|Implementing Technological Innovation Strategy|
|Organizing for Innovation|
|Managing the New Product Development Process|
|Managing New Product Development Teams|
|Crafting a Deployment Strategy|
|Table of Contents provided by Publisher. All Rights Reserved.|