Strategic Management of Technological Innovation

by SCHILLING, MELISSA

• ISBN13: 9780073381565
• ISBN10: 007338156X
• Edition: 3rd
• Format: Paperback
• Copyright: 2009-11-16
• Publisher: McGraw-Hill/Irwin

Summary

Strategic Management of Technological Innovation, 3e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Table of Contents

Introduction

Industry Dynamics of Technological Innovation

Sources of Innovation

Types and Patterns of Innovation

Standards Battles and Design Dominance

Timing of Entry

Formulating Technological Innovation Strategy

Defining the Organization's Strategic Direction

Choosing Innovation Projects

Collaboration Strategies

Protecting Innovation

Implementing Technological Innovation Strategy

Organizing for Innovation

Managing the New Product Development Process

Managing New Product Development Teams

Crafting a Deployment Strategy

Index

Table of Contents provided by Publisher. All Rights Reserved.