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9781259539060

Strategic Management of Technological Innovation

by
  • ISBN13:

    9781259539060

  • ISBN10:

    1259539067

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2016-01-21
  • Publisher: MCGRAW HILL PUBLISHING CO
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Supplemental Materials

What is included with this book?

Table of Contents

Preface

Introduction 1

PART ONE

Industry Dynamics of Technological Innovation 13

Sources of Innovation 15

Types and Patterns of Innovation 43

Standards Battles and Design Dominance 67

Timing of Entry 89

PART TWO

Formulating Technological Innovation Strategy 107

Defining the Organization's Strategic Direction 109

Choosing Innovation Projects 129

Collaboration Strategies 153

Protecting Innovation 183

PART THREE

Implementing Technological Innovation Strategy 209

Organizing for Innovation 211

Managing the New Product Development Process 235

Managing New Product Development Teams 265

Crafting a Deployment Strategy 283

INDEX 311

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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