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Strategic Management: Text and Cases with Online Learning Center access card,9780073267203

Strategic Management: Text and Cases with Online Learning Center access card

by ; ;
Edition:
3rd
ISBN13:

9780073267203

ISBN10:
0073267201
Format:
Hardcover
Pub. Date:
1/13/2006
Publisher(s):
McGraw-Hill/Irwin
List Price: $216.55

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Summary

Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous- written for today's student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of Contents

Part One: Strategic Analysis

Chapter 1 Strategic Management: Creating Competitive Advantages

Chapter 2 Analyzing the External Environment of the Firm

Chapter 3 Assessing the Internal Environment of the Firm

Chapter 4 Recognizing a Firms Intellectual Assets: Moving beyond a Firms Tangible Resources

Part Two: Strategic Formulation

Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6 Corporate-Level Strategy: Creating Value through Diversification

Chapter 7 International Strategy: Creating Value in Global Markets

Chapter 8 Digital Business Strategy: Leveraging Capabilities in a Disruptive Environment

Part Three: Strategic Implementation

Chapter 9 Strategic Control and Corporate Governance

Chapter 10 Creating Effective Organizational Designs

Chapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12 Managing Innovation and Fostering Corporate Entrepreneurship

Chapter 13 Recognizing Opportunities and Creating New Ventures

Part Four: Case Analysis

Chapter 14 Analyzing Strategic Management Cases

Cases

1. JetBlue Airways

2. Ford Motor Company in 2004: Entering Second Century of Existence

3. Starbucks Corporation: Competing in a Global Market

4. The Skeleton in the Corporate Closet

5. Green Mountain Coffee Roasters

6. Pixar

7. eBay: King of the Online Auction Industry

8. The Best-Laid Incentive Plans

9. American Red Cross in 2002 (A)

10. Yum! Brands, Pizza Hut, and KFC

11. Crown Cork & Seal in 1989

12. Growing for Broke

13. Dippin Dots Ice Cream

14. Panera Bread Company

15. Wal-Marts Strategy for the 21st Century: Sustaining Dominance

16. Edward Marshall Boehm, Inc.

17. McDonalds

18. Microsofts Battle for the Living room: The Trojan HorseThe Xbox

19. Schoolhouse Lane Estates

20. Atari and InfoGrames Entertainment SA

21. FreshDirect

22. Robin Hood

23. Johnson & Johnson

24. General Motors

25. Heineken

26. Procter & Gamble

27. Sun Life Financial: Entering China

28. The Casino Industry

29. Yahoo!

30. Enron: On the Side of the Angels

31. World Wrestling Entertainment

32. Zara: Fast Fashion

33. KmartSears Merger of 2005

34. Kroger Company

35. QVC

36. Philips versus Matsushita: A New Century, a New Round

37. Expedited Competition: The Express Delivery Services IndustryUPS, FedEx, DHL, TNTDifferentiated Options

38. Readers Digest: Inform, Enrich, Entertain, and InspireInspire Whom: And for How Much Longer?

39. Southwest Airlines: How Much Can LUV Do?

40. Toys R Us

41. The Lincoln Electric Company, 1996

Indexes



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