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Strategic Management Theory : An Integrated Approach,9780618894765

Strategic Management Theory : An Integrated Approach

by ;
Edition:
8th
ISBN13:

9780618894765

ISBN10:
0618894764
Format:
Paperback
Pub. Date:
10/22/2007
Publisher(s):
Cengage Learning
List Price: $260.95

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Summary

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Eighth Edition of Strategic Management features an increased emphasis on the concept of the "business model" as a way of framing the issues of competitive advantage. The high-quality case study program has been expanded to 34 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text, the core case text, and now in a customizable casebook that instructors can create via the HMXChange Case Database.

Table of Contents

Theory
Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
External Analysis: The Identification of Opportunities And Threats
internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability
Building Competitive Advantage Through Functional-Level Strategy
Building Competitive Advantage Through Business-Level Strategy
Business-Level Strategy and the Industry Environment
Strategy and Technology
Strategy in the Global Environment
Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification
Corporate Performance, Governance, and Business Ethics
Implementing Strategy in Companies that Compete in a Single Industry
Implementing Strategy in Companies that Compete Across Industries and Countries
Cases
The Apollo Group: University of Phoenix
Boeing Commercial Aircraft: Comeback?
The Rise of Airbus
Apple Computer
The Home Videogame Industry: Pong to Xbox 360
Internet Search and the Rise of Google
Yahoo
amazon.com
ebay and the Online Auction Industry
SAP and the Evolving Enterprise Resource Planning Software Industry, 2007
Volantis
Infosys Consulting In 2006: Leading The Next Generation Of Business And Information Technology Consulting
Blockbuster's Challenges in the Video Rental Industry in 2007
The Evolution of the Small Package Express Delivery Industry, 1973-2006
Airborne Express: The Underdog
American Airlines Since Deregulation: A Thirty-Year Experience, 1978-2007
Cola Wars Continue: Coke and Pepsi in 2006
Staples
Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?
Organizational Transformation at the BBC
NBC in Trouble
Tsingtao Brewery Co. Ltd. A
Tsingtao Brewery Co. Ltd. B
Honda Motor Co. and Hybrid Electric Vehicles
VCustomer: Shaping the Outsourcing Industry
Verizon Communications Inc.: The Telecommunications Industry
Procter And Gamble: The Beauty/Feminine Care Segment of The Consumer Goods Industry
3M in 2006
Ge's Growth Strategy: The Immelt Initiative
The New Viacom
From Silver Halide To Digital Imaging Technology at Eastman Kodak: The Challenges Ahead
Philips Versus Matsushita: A New Century, A New Round
Merck, The Fda, and The Vioxx Recall
Mired In Corruption--Kellogg, Brown and Root in Nigeria
Table of Contents provided by Publisher. All Rights Reserved.


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