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This is the 8th edition with a publication date of 10/22/2007.
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This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Gareth Jones integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and cases. Based on real-world practices and current thinking in the field, the Eighth Edition of Strategic Management features an increased emphasis on the concept of the "business model" as a way of framing the issues of competitive advantage. The high-quality case study program has been expanded to 34 cases covering small, medium, and large companies of varying backgrounds. All cases are available in the main student text, the core case text, and now in a customizable casebook that instructors can create via the HMXChange Case Database.
Table of Contents
|Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage|
|External Analysis: The Identification of Opportunities And Threats|
|internal Analysis: Distinctive Competencies, Competitive Advantage, and Profitability|
|Building Competitive Advantage Through Functional-Level Strategy|
|Building Competitive Advantage Through Business-Level Strategy|
|Business-Level Strategy and the Industry Environment|
|Strategy and Technology|
|Strategy in the Global Environment|
|Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing|
|Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification|
|Corporate Performance, Governance, and Business Ethics|
|Implementing Strategy in Companies that Compete in a Single Industry|
|Implementing Strategy in Companies that Compete Across Industries and Countries|
|The Apollo Group: University of Phoenix|
|Boeing Commercial Aircraft: Comeback?|
|The Rise of Airbus|
|The Home Videogame Industry: Pong to Xbox 360|
|Internet Search and the Rise of Google|
|ebay and the Online Auction Industry|
|SAP and the Evolving Enterprise Resource Planning Software Industry, 2007|
|Infosys Consulting In 2006: Leading The Next Generation Of Business And Information Technology Consulting|
|Blockbuster's Challenges in the Video Rental Industry in 2007|
|The Evolution of the Small Package Express Delivery Industry, 1973-2006|
|Airborne Express: The Underdog|
|American Airlines Since Deregulation: A Thirty-Year Experience, 1978-2007|
|Cola Wars Continue: Coke and Pepsi in 2006|
|Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?|
|Organizational Transformation at the BBC|
|NBC in Trouble|
|Tsingtao Brewery Co. Ltd. A|
|Tsingtao Brewery Co. Ltd. B|
|Honda Motor Co. and Hybrid Electric Vehicles|
|VCustomer: Shaping the Outsourcing Industry|
|Verizon Communications Inc.: The Telecommunications Industry|
|Procter And Gamble: The Beauty/Feminine Care Segment of The Consumer Goods Industry|
|3M in 2006|
|Ge's Growth Strategy: The Immelt Initiative|
|The New Viacom|
|From Silver Halide To Digital Imaging Technology at Eastman Kodak: The Challenges Ahead|
|Philips Versus Matsushita: A New Century, A New Round|
|Merck, The Fda, and The Vioxx Recall|
|Mired In Corruption--Kellogg, Brown and Root in Nigeria|
|Table of Contents provided by Publisher. All Rights Reserved.|