9780415458177

Strategic Marketing: An Introduction

by ;
  • ISBN13:

    9780415458177

  • ISBN10:

    041545817X

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2008-09-03
  • Publisher: Routledge

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $73.95 Save up to $7.39
  • Rent Book $66.56
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Fully updated to include case studies from a range of industry sectors, the 2 nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of 'strategic windows' to improve their positions.

Author Biography

Tony Proctor is Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, including Creative Problem Solving for Managers, Second Edition (Routledge, 2005)

Table of Contents

List of illustrationsp. vii
Prefacep. xi
Marketing strategy: introduction and overviewp. 1
Portfolio analysisp. 21
Analysis of the business enterprisep. 42
Industry analysisp. 67
Market analysisp. 85
Analysing competitionp. 109
Analysing the business environmentp. 128
Analysing the customer in the market placep. 148
Sustainable competitive advantage and generic strategiesp. 173
Segmentation, targeting and positioningp. 190
Marketing mix strategyp. 220
Growth strategies: product-market expansionp. 246
Facilitating the implementation of strategiesp. 281
Marketing planning and implementing marketing strategyp. 300
Bibliographyp. 317
Further readingp. 323
Indexp. 331
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review