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Table of Contents
|Developing a Customer Orientation|
|The Growth and Development of Nonprofit Marketing|
|Strategic Planning and Organization|
|Developing a Customer-Centered Mindset|
|Strategic Marketing Planning|
|Understanding Consumer Behavior|
|Acquiring and Using Marketing Information|
|Segmentation, Positioning, and Branding|
|Designing the Marketing Mix|
|Managing the Organization's Offerings|
|Developing and Launching New Offerings|
|Managing Perceived Costs|
|Facilitating Marketing Behaviors|
|Formulating Communications Strategies|
|Managing Communications: Advertising and Personal Persuasion|
|Managing Public Media and Public Advocacy|
|Developing and Organizing Resources|
|Attracting Human Resources: Staff, Volunteers, and Boards|
|Working with the Private Sector|
|Organizing and Controlling Marketing Strategies|
|Organizing for Implementation|
|Marketing Evaluation, Monitoring, and Control|
|Table of Contents provided by Publisher. All Rights Reserved.|