9780132747257

Strategic Marketing Problems

by
  • ISBN13:

    9780132747257

  • ISBN10:

    0132747251

  • Edition: 13th
  • Format: Hardcover
  • Copyright: 7/15/2012
  • Publisher: PRENTICE HALL

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Table of Contents

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management

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