Strategic Marketing Problems,9780136328605

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Strategic Marketing Problems

by Kerin, Roger A.; Peterson, Robert A.; Kerin, Roger

Edition:

8th

ISBN13:

9780136328605

ISBN10:

0136328601

Format:

Hardcover

Pub. Date:

8/1/1997

Publisher(s):

Simon & Schuster Adult Publishing Group

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What version or edition is this?

This is the 8th edition with a publication date of 8/1/1997.

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

Preface

CHAPTER 1 Foundations of Strategic Marketing Management

(32)

Appendix A: A Sample Marketing Plan

(16)

CHAPTER 2 Financial Aspects of Marketing Management

(16)

CHAPTER 3 Marketing Decision Making and Case Analysis

(10)

CHAPTER 4 Opportunity Analysis and Market Targetting

(100)

Sorzal Distributors

(3)

Roger A. Kerin

Robert A. Peterson

Jones Blair Company

(10)

Roger A. Kerin

Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment

(17)

Roger A. Kerin

Duncan Industries: Market Opportunities in the European Union

(10)

Gordon H. G. McDougall

Mary Kay Cosmetics: Asian Market Entry

109

(31)

John A. Quelch

Nathalie Laidler

DowBrands Ziploc(TM): The Case for Going International

140

(19)

Christopher Gale

CHAPTER 5 Marketing Research

159

(44)

South Delaware Coors, Inc.

166

(10)

James E. Nelson

Eric J. Karson

Soft and Silky Shaving Gel

176

(8)

Roger A. Kerin

MacTec Control AB

184

(8)

James E. Nelson

Bateson Battery Chargers

192

(11)

James E. Nelson

CHAPTER 6 Product and Service Strategy and Management

203

(94)

Zoecon Corporation: Insect Growth Regulators

216

(11)

Roger A. Kerin

Larry Smith

Frito-Lay's(R) Dips

227

(12)

Roger A. Kerin

Jeanne Bertels

Perpetual Care Hospital: Downtown Health Clinic

239

(12)

Roger A. Kerin

Citibank: Launching the Credit Card in Asia Pacific (A)

251

(20)

V. Kasturi Rangan

Procter & Gamble, Inc.: Scope

271

(13)

Gordon H. G. McDougall

Franklin Ramsoomair

Swisher Mower and Machine Company

284

(13)

Roger A. Kerin

Wayne Swisher

CHAPTER 7 Integrated Marketing Communication Strategy and Management

297

(86)

Carrington Furniture, Inc. (A)

307

(11)

Roger A. Kerin

Carrington Furniture, Inc.(B)

307

(11)

Roger A. Kerin

Cadbury Beverages, Inc.: CRUSH(R) Brand

321

(15)

Roger A. Kerin

PepsiCo Restaurants International

336

(16)

Roger A. Kerin

Price Waterhouse

352

(13)

Roger A. Kerin

Godiva Europe

365

(18)

Jean-Jacques Lambin

CHAPTER 8 Marketing Channel Strategy and Management

383

(70)

Dell Computer Corporation: The Higher Education Market

393

(14)

Robert A. Peterson

Konark Television India

407

(12)

James E. Nelson

Piyush K. Sinha

Goodyear Tire and Rubber Company

419

(12)

Roger A. Kerin

Apex Life Canada

431

(13)

Elizabeth M. A. Grasby

Michael J. Carter

Masterton Mills, Inc.

444

(9)

Roger A. Kerin

CHAPTER 9 Pricing Strategy and Management

453

(80)

Southwest Airlines

462

(20)

Roger A. Kerin

Burroughs Wellcome Company: Retrovir

482

(12)

Roger A. Kerin

Angela Bullard

Atlas Electronics Corporation

494

(13)

Roger A. Kerin

Augustine Medical, Inc.: The Bair Hugger(R) Patient Warming System

507

(10)

Roger A. Kerin

Michael Gilbertson

William Rudelius

North Pittsburgh Telephone Company

517

(6)

Michael Pearce

Texas Instruments: Global Pricing in the Semiconductor Industry

523

(10)

Per V. Jenster

B. Jaworski

Michael Stanford

CHAPTER 10 Marketing Strategy Reformulation: The Control Process

533

(48)

The Circle K Corporation

542

(11)

Roger A. Kerin

Solartronics Corporation

553

(6)

Roger A. Kerin

Macon Institute of Art and History

559

(10)

Roger A. Kerin

The 3M Telecom Systems Division: Fibrlok(TM) Splice

569

(12)

Robert A. Peterson

CHAPTER 11 Comprehensive Marketing Programs

581

(104)

Show Circuit Frozen Dog Dinner

586

(11)

Roger A. Kerin

Frito-Lay, Inc.: Sun Chips(TM) Multigrain Snacks

597

(17)

Roger A. Kerin

Kenneth R. Lukaska

CIMA Mountaineering, Inc.

614

(18)

Lawrence M. Lamont

Colgate-Palmolive Canada: Arctic Power Detergent

632

(19)

Gordon H. G. McDougall

Douglas Snetsinger

FEMSA Cerveza: SQL in the UK

651

(18)

Carlos Ruy Martinez

John Hulland

David Ager

Blair Water Purifiers India

669

(16)

James E. Nelson

APPENDIX Preparing a Written Case Analysis

685

(16)

Republic National Bank of Dallas--NOW Accounts

685

(10)

Roger A. Kerin

Student Analysis: Republic National Bank of Dallas--Now Accounts

695

(6)

Selected Glossary of Marketing Terms and Concepts

701

(4)

Subject Index

705

(12)

Company Index

717

(4)

Brand Index

721

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Strategic Marketing Problems

9780136328605

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Summary

Table of Contents