CART

(0) items

Strategic Marketing Problems : Cases and Comments,9780130276612
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Strategic Marketing Problems : Cases and Comments

by
Edition:
9th
ISBN13:

9780130276612

ISBN10:
0130276618
Format:
Hardcover
Pub. Date:
7/1/2000
Publisher(s):
PRENTICE HALL

Questions About This Book?

What version or edition is this?
This is the 9th edition with a publication date of 7/1/2000.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Strategic Marketing Problems
    Strategic Marketing Problems
  • Strategic Marketing Problems : Cases and Comments
    Strategic Marketing Problems : Cases and Comments
  • Strategic Marketing Problems : Cases and Comments
    Strategic Marketing Problems : Cases and Comments
  • Strategic Marketing Problems : Cases and Comments
    Strategic Marketing Problems : Cases and Comments
  • Student Workbook for Strategic Marketing Problems Cases and Comments with CD-ROM
    Student Workbook for Strategic Marketing Problems Cases and Comments with CD-ROM





Summary

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Table of Contents

Preface xi
Foundations of Strategic Marketing Management
1(32)
Appendix: A Sample Marketing Plan
17(16)
Financial Aspects of Marketing Management
33(18)
Marketing Decision Making and Case Analysis
51(12)
Opportunity Analysis and Market Targeting
63(66)
Quetzal Collections, Inc.
73(3)
Roger A. Kerin
Robert A. Peterson
Jones • Blair Company
76(10)
Roger A. Kerin
Tyler Pet Foods, Inc.
86(11)
Roger A. Kerin
Curtis Automotive Hoist: Market Opportunities in the European Union
97(10)
Gordon H. G. McDougall
Frito-Lay's® Dips
107(12)
Roger A. Kerin
Jeanne Bertels
South Delaware Coors, Inc.
119(10)
James E. Nelson
Eric J. Karson
Product and Service Strategy and Brand Management
129(96)
Zoecon Corporation: Insect Growth Regulators
142(11)
Roger A. Kerin
Larry Smith
Ms-Tique Corporation
153(8)
Roger A. Kerin
Manor Memorial Hospital: Downtown Health Clinic
161(12)
Roger A. Kerin
Procter & Gamble, Inc.: Scope
173(13)
Gordon H. G. McDougall
Franklin Ramsoomair
Frito-Lay Company: Cracker Jack
186(27)
Roger A. Kerin
Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity
213(12)
Roger A. Kerin
Wayne Swisher
Integrated Marketing Communication Strategy and Management
225(80)
Throckmorten Furniture, Inc. (A)
235(11)
Roger A. Kerin
Throckmorten Furniture, Inc. (B)
246(3)
Roger A. Kerin
Cadbury Beverages, Inc.: Crush® Brand
249(15)
Roger A. Kerin
Drypers Corporation: National Television Advertising Campaign
264(9)
Roger A. Kerin
Price Waterhouse
273(13)
Roger A. Kerin
Angela Bullard
Lawrence Cervetti
Godiva Europe
286(19)
Jean-Jacques Lambin
Marketing Channel Strategy and Management
305(78)
Dell Computer Corporation: The Higher Education Market
316(14)
Robert A. Peterson
Amway Japan Limited
330(26)
Yoshinori Fujikawa
Patrick Reinmoeller
David J. Arnold
John A. Quelch
Goodyear Tire and Rubber Company
356(12)
Roger A. Kerin
Hendison Electronics Corporation
368(6)
Roger A. Kerin
Chesterton Carpet Mills, Inc.
374(9)
Roger A. Kerin
Pricing Strategy and Management
383(76)
Southwest Airlines
393(20)
Roger A. Kerin
Burroughs Wellcome Company: Retrovir
413(12)
Roger A. Kerin
Angela Bullard
Afton Industries
425(6)
Roger A. Kerin
Augustine Medical, Inc.: The Bair Hugger® Patient Warming System
431(10)
Roger A. Kerin
Michael Gilbertson
William Rudelius
Seagram in Taiwan: Scotch and Cognac Pricing
441(7)
Claude Lanfranconi
Texas Instruments: Global Pricing in the Semiconductor Industry
448(11)
Per V. Jenster
B. Jaworski
Michael Stanford
Interactive Marketing and Electronic Commerce
459(92)
Peapod: Moving to the Internet
471(24)
Mohanbir Sawhney
Amazon.com: Winning the On-Line Book Wars
495(24)
Mohanbir Sawhney
Arrow Electronics, Inc.
519(19)
Das Narayandas
Vector Marketing Corporation: ``CUTCO, The World's Finest Cutlery''
538(13)
Robert A. Peterson
Marketing Strategy Reformulation: The Control Process
551(58)
Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment
560(17)
Roger A. Kerin
3M Telecom Systems Division: Fibrlok™ Splice
577(11)
Robert A. Peterson
The Circle K Corporation
588(11)
Roger A. Kerin
Marshall Museum of Art
599(10)
Roger A. Kerin
Comprehensive Marketing Programs
609(94)
Frito-Lay, Inc.: Sun Chips™ Multigrain Snacks
614(17)
Roger A. Kerin
Kenneth R. Lukaska
United States Census Bureau: Marketing Services Office
631(13)
Robert A. Peterson
Biopure Corporation
644(16)
John Gourville
CIMA Mountaineering, Inc.
660(18)
Lawrence M. Lamont
Blair Water Purifiers India
678(15)
James E. Nelson
Appendix
Preparing a Written Case Analysis
693(1)
Republic National Bank of Dallas: NOW Accounts
693(10)
Roger A. Kerin
Student Analysis: Republic National Bank of Dallas: NOW Accounts 703(6)
Glossary of Selected Marketing Terms and Concepts 709(4)
Subject Index 713(10)
Company Index 723(4)
Brand Index 727


Please wait while the item is added to your cart...