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Strategic Marketing Problems : Cases and Comments
by Kerin, Roger A.; Peterson, Robert A.Edition:
7th
ISBN13:
9780131819429
ISBN10:
0131819429
Format:
Hardcover
Pub. Date:
6/1/1995
Publisher(s):
Prentice Hall
List Price: $42.00
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Strategic Marketing Problems
Strategic Marketing Problems : Cases and Comments
Strategic Marketing Problems : Cases and Comments
Strategic Marketing Problems : Cases and Comments
Table of Contents
| Preface | p. xi |
| Foundations of Strategic Marketing Management | p. 1 |
| A Sample Marketing Plan | p. 17 |
| Financial Aspects of Marketing Management | p. 33 |
| Marketing Decision Making and Case Analysis | p. 51 |
| Opportunity Analysis and Market Targeting | p. 63 |
| Quetzal Collections, Inc. | p. 73 |
| Jones - Blair Company | p. 76 |
| Tyler Pet Foods, Inc. | p. 86 |
| Curtis Automotive Hoist: Market Opportunities in the European Union | p. 97 |
| Frito-Lay's Dips | p. 107 |
| South Delaware Coors, Inc. | p. 119 |
| Product and Service Strategy and Brand Management | p. 129 |
| Zoecon Corporation: Insect Growth Regulators | p. 142 |
| Ms-Tique Corporation | p. 153 |
| Manor Memorial Hospital: Downtown Health Clinic | p. 161 |
| Procter and Gamble, Inc.: Scope | p. 173 |
| Frito-Lay Company: Cracker Jack | p. 186 |
| Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity | p. 213 |
| Integrated Marketing Communication Strategy and Management | p. 225 |
| Throckmorten Furniture, Inc. (A) | p. 235 |
| Throckmorten Furniture, Inc. (B) | p. 246 |
| Cadbury Beverages, Inc.: Crush Brand | p. 249 |
| Drypers Corporation: National Television Advertising Campaign | p. 264 |
| Price Waterhouse | p. 273 |
| Godiva Europe | p. 286 |
| Marketing Channel Strategy and Management | p. 305 |
| Dell Computer Corporation: The Higher Education Market | p. 316 |
| Amway Japan Limited | p. 330 |
| Goodyear Tire and Rubber Company | p. 356 |
| Hendison Electronics Corporation | p. 368 |
| Chesterton Carpet Mills, Inc. | p. 374 |
| Pricing Strategy and Management | p. 383 |
| Southwest Airlines | p. 393 |
| Burroughs Wellcome Company: Retrovir | p. 413 |
| Afton Industries | p. 425 |
| Augustine Medical, Inc.: The Bair Hugger Patient Warming System | p. 431 |
| Seagram in Taiwan: Scotch and Cognac Pricing | p. 441 |
| Texas Instruments: Global Pricing in the Semiconductor Industry | p. 448 |
| Interactive Marketing and Electronic Commerce | p. 459 |
| Peapod: Moving to the Internet | p. 471 |
| Amazon.com: Winning the On-Line Book Wars | p. 495 |
| Arrow Electronics, Inc. | p. 519 |
| Vector Marketing Corporation: "CUTCO, The World's Finest Cutlery" | p. 538 |
| Marketing Strategy Reformulation: The Control Process | p. 551 |
| Pharmacia and Upjohn, Inc.: Rogaine Hair Regrowth Treatment | p. 560 |
| 3M Telecom Systems Division: Fibrlok Splice | p. 577 |
| The Circle K Corporation | p. 588 |
| Marshall Museum of Art | p. 599 |
| Comprehensive Marketing Programs | p. 609 |
| Frito-Lay, Inc.: Sun Chips Multigrain Snacks | p. 614 |
| United States Census Bureau: Marketing Services Office | p. 631 |
| Biopure Corporation | p. 644 |
| CIMA Mountaineering, Inc. | p. 660 |
| Blair Water Purifiers India | p. 678 |
| Preparing a Written Case Analysis | p. 693 |
| Republic National Bank of Dallas: Now Accounts | p. 693 |
| Student Analysis: Republic National Bank of Dallas: NOW Accounts | p. 703 |
| Glossary of Selected Marketing Terms and Concepts | p. 709 |
| Subject Index | p. 713 |
| Company Index | p. 723 |
| Brand Index | p. 727 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
