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Considering the entire value chain, this book covers the complete process of strategic planning, execution, and measurement. It provides readers with methods for monitoring strategy execution that give early warning signals. It also introduces the Entrepreneurial Score Card a tool for improving the impact of strategic planning and execution. A comprehensive case study illustrates the entire strategy formulation process-including execution, monitoring, and measurement. The text includes a strategy bank with 150 strategies in the five performance areas of a business.