Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
|Analyzing the Situation|
|Analyzing the Organization|
|Analyzing the Publics|
|Establishing Goals and Objectives|
|Formulating Action and Response Strategies|
|Using Effective Communication|
|Choosing Communication Tactics|
|Implementing the Strategic Plan|
|Evaluating the Strategic Plan|
|Table of Contents provided by Publisher. All Rights Reserved.|