(0) items

Strategic Social Media,9780415890649
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Strategic Social Media

by ;


Pub. Date:
List Price: $160.00

Rent Textbook


Buy New Textbook

Usually Ships in 3-5 Business Days

Used Textbook

We're Sorry
Sold Out


We're Sorry
Not Available

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 7/1/2016.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.


Strategic Social Mediaprovides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical framework to gird the use of these channels and maintain high standards of PR practice. The text focuses on categories of social media (blogs, wikis, podcasts, social networking and social bookmarking), examining strengths, weaknesses, and opportunities among the options. Author Kelli Matthews works with Michelle Honald to provide readers with the context for social media use in public relations, the theories applicable to guide this practice, and the processes and steps involved. They also address the varying technology literacies among instructors and students, and provide current, easy-to-follow activities and case studies to help both students and teachers enhance their social media savvy. The book's companion website provides social media resources and "how-to" guidance; assignments and activities; an instructor guide; and a bibliography with links to relevant sites and online publications. Bridging the gap between the "how-to" publications for practitioners and the planning and campaign textbooks for the classroom, Strategic Social Mediaprovides a practical guide for teaching social media in the PR and strategic communication context.

Please wait while the item is added to your cart...