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Strategic Sport Communicationis the first text that encompasses the vast, varied, and exciting field of sport communication. Using communication theory and sport literature, and drawing on the authors'own rich experiences as sport communication professionals, Strategic Sport Communicationintroduces readers to all aspects of the sport communication industry and how each is integral to the management, marketing, and operational goals of sport organizations at all levels.Using their Strategic Sport Communication Model (SSCM), the authors outline the process of sport communication and categorize its various aspects into three major components: personal and organizational communication, sport mass media, and sport communication services and support. The SSCM provides the first conception of sport communication as a distinct discipline and gives readers a thorough understanding of sport communicaton and its impact in the world of sport. Students will explore the many careers in the industry and discover how sport organizations can use their knowledge for greater success.With Strategic Sport Communication, readers will achieve both a depth and breadth of sport communication knowledge through discussion of topics such as these:-The history, development, and definition of sport communication, including the effects of trends, pioneers, and the dynamic growth of the sport industry-Career options in sport communication and keys to entering the field, including self-evaluation, education, marketability, networking, experiential learning, and job searching-The intersection of sport communication with sociological and cultural issues related to enjoyment, marketability of violence, gender, race and ethnicity, and nationalism-The ability of sport communication to reflect, create, shape, reinforce, and sustain myths, values, perceptions, power structures, socialization, social policies, and beliefs within a society-An analysis of the history and impact of the unique relationship between athletes and the press-A discussion of the legal rights of those in sport journalism to acquire, report, and publish information relative to athetes and sport entities-Technology's impact on legal issues in sport communication from real-time scores to fantasy sports leagues Readers of Strategic Sport Communicationwill enjoy the interesting interplay of theoretical findings and insights from sport communication professionals. Each chapter opens with a vignette designed to help readers translate the chapter topic into practice. Further learning opportunities are offered at the end of each chapter through chapter summaries, reviews with discussion questions, suggested exercises, and additional study references in a variety of formats. These learning tools, along with the accessible writing style, promote comprehension for a variety of learning styles.Strategic Sport Communicationis the definitive text for those who want to gain a comprehensive understanding of the emerging field of sport communication. Through the examination of key research, current trends, industry demands, and the organizational value of sport communication, readers will gain a thorough grounding in the diverse areas the field offers for both academic study and professional practice.
Kimberly S. Miloch is an assistant professor in the nationally recognized sport communication program at Indiana University (Bloomington, Indiana).
Table of Contents
|Introducing Sport Communication|
|Study of Sport Management and Sport Communication|
|Recognizing the Magnitude of the Sport Industry|
|Focusing on the Study of Sport Management|
|Focusing on the Study of Sport Communication|
|Preparing for a Career in Sport Communication|
|Increasing Your Marketability Through Ancillary Activities|
|Careers in Sport Communication|
|Careers in Management|
|Careers in Mass Media|
|Careers in Support Services|
|Careers in Entertainment|
|Careers Through Other Opportunities|
|Your Keys to Entry Into the Field|
|History and Growth of Sport Communication|
|Early Eras of Sport Journalism|
|Golden Age of Sport|
|Pete Rozelle and Roone Arledge and Their Pioneering Visions|
|Today's Sport Communication|
|Examining the Strategic Sport Communication Model|
|Sport Communication and the Strategic Sport Communication Model (SSCM)|
|Defining Sport Communication|
|Examining the Theoretical Framework of Sport Communication|
|Identifying the Elements of Sport Communication|
|Focusing on Theories of Mass Effects|
|Analyzing the Strategic Sport Communication Model|
|Personal Sport Communication|
|Highlighting Three Forms of Personal Communication in Sport|
|Characterizing Interpersonal Communication|
|Identifying the Elements of the Interpersonal Sport Communication Process|
|Communicating With Nonverbal Messages|
|Communicating With Verbal Messages|
|Improving Your Interpersonal Communication|
|Organizational and Leadership Communication in Sport|
|Understanding Organizational Sport Communication|
|Recognizing Three Organizational Features That Affect Communication|
|Examining Forms of Communication in Sport Organizations|
|Appreciating Leadership Communication in Sport|
|Sport Publishing and Print Sport Communication|
|Newspaper Sports Coverage|
|Wire Services and Technological Advancements|
|Life As a Sport Journalist|
|Electronic and Visual Sport Communication|
|Experiencing Sport Through Radio|
|Experiencing Sport Through Television|
|Recognizing the Influence of Cable Television|
|Showcasing Sport Through Films and Documentaries|
|Online Sport Communication and the New Sport Media|
|Surveying the New Sport Media: Interactivity and the Internet|
|Examining Internet Usage in Sport|
|Introducing the Model for Online Sport Communication|
|Exploring New Sport Media and Communication Channels|
|Understanding Historical Perspectives|
|Identifying the Characteristics and Challenges of Sport|
|Recognizing Value of Sport Sponsorship|
|Focusing on the Use of Athletes As Endorsers|
|Public Relations and Crisis Communication in Sport|
|Identifying Historical Perspectives and Trends in Public Relations|
|Practicing Effective Public Relations|
|Managing Media Relations|
|Managing Community Relations|
|Managing Communication During Crisis|
|Sport Communication Research|
|Media Industry's Practical Use of Research|
|Academia's Use of Research to Explore Sport Communication|
|Addressing Issues and Regulation in Sport Communication|
|Sociological Aspects of Sport Communication|
|Race and Ethnicity|
|Females and the Sport Media|
|Nationalism and the Sport Media|
|Current Sociological Issues Affecting Sport Media|
|Legal Issues in Sport Communication|
|Examining Player-Media Relations|
|Establishing Freedom of the Press in the United States: The First Amendment|
|Defining the Limits of the Press|
|Assessing Technology's Impact on Legal Issues|
|Protecting Reporters' Rights to Locker-Room Access|
|About the Authors|
|Table of Contents provided by Publisher. All Rights Reserved.|