9780205031979

Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

by ;
  • ISBN13:

    9780205031979

  • ISBN10:

    0205031978

  • Edition: 3rd
  • Format: Nonspecific Binding
  • Copyright: 7/20/2011
  • Publisher: Routledge

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Updated in a new 3rdedition, Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents .#xA0;This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication

Table of Contents

Introduction: How This Book Works

 

I. Strategic Writing

The Importance of Good Writing.

The Writing Process

Broadcast/Podcast Writing

Integrated Marketing Communications

Ethics and Strategic Writing

Diversity and Strategic Writing

Persuasion and Strategic Writing

The Law and Strategic Writing

Jobs in Strategic Writing



II. Strategic Writing in Public Relations

News Release Guidelines

    Announcement News Releases

    Feature News Releases

    Hybrid News Releases

    Social Media News Releases

    Media Advisories

    Pitches

    Video News Releases

Media Kit Guidelines

    Backgrounders

    Fact Sheets

    Photo Opportunity Advisories

Newsletter and Magazine Stories

Annual Reports

Speeches

Websites

    Blogs

    Podcasts



III. Strategic Writing in Advertising

Strategic Message Planners

Print Advertisements

Radio Advertisements

Television Advertisements

Web Advertisements

Radio and TV Promotions

Radio and TV Public Service Announcements



IV. Strategic Writing in Sales and Marketing

Proposals and Marketing Plans

Mobile Messaging

Sales Letters and eBlasts

Fund-Raising Letters

Brochures



V. Strategic Writing in Business Communication

Business Letters

    Good-News Letters

    Bad-News Letters

    Request Letters

    Job-Request Letters

Résumés

Memoranda

Business Reports



VI. Appendices.

A Concise Guide to Punctuation

A Concise Guide to Grammar

A Concise Guide to Style

Tips for Oral Presentations

 

Index

 

 

 

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