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9780321241955

Strategies for Business and Technical Writing

by
  • ISBN13:

    9780321241955

  • ISBN10:

    0321241959

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2005-01-01
  • Publisher: Longman
  • View Upgraded Edition
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List Price: $61.60

Summary

sHORT RETAIL DESCRIPTION: A must-have reference book for business and technical writers of any level,Strategies for Business and Technical Writing will help you plan, organize, create, and polish your writing. You know the ability to communicate effectively both in person and on paper will help you advance in your career--the selections in this book will help you write effective letters, reports, memos, resumes, and other professional documents. The new edition features helpful models, tips, and advice from top experts, including David V. Lewis,Making Your Correspondence Get Results, The Royal Bank of Canada,Letters That Sell, Vincent Vinci,Ten Report Writing Pitfalls: How to Avoid Them, and Sheryl Lindsell-Roberts,Ten Ways to Make Your Technical Documents Shout "Read Me!" Whether you are a student, or seasoned professional, this book will help you plan, create, and improve your business and technical writing. Readings, advice, and models from top experts to help writers improve their technical and business writing skills. Correspondence, ethics, proposals, email, reports, memos, letters, resumes, business writing, technical writing, business communication, technical communication.

Table of Contents

PREFACE xi
INTRODUCTION 1(4)
PART ONE: PROCESS AS WELL AS PRODUCT 5(48)
John Keenan
7(8)
Using PAFEO Planning
Michael E. Adelstein
15(6)
The Writing Process
Peter Elbow
21(5)
The Direct Writing Process for Getting Words on Paper
Linda Flower and John Ackerman
26(13)
Evaluating and Testing as You Revise
John S. Harris
39(10)
The Project Worksheet for Efficient Writing Management
Sheryl Lindsell-Roberts
49(4)
Ten Ways to Make Your Technical Documents Shout "Read Me!"
PART TWO: PROBLEMS WITH LANGUAGE 53(50)
Stuart Chase
56(8)
Gobbledygook
William Zinsser
64(8)
Writing in Your Job
William Lutz
72(14)
The World of Doublespeak
Alan Siegel
86(11)
The Plain English Revolution
University of Wisconsin-Extension Equal Opportunities Program Office and Department of Agricultural Journalism
97(6)
Guide to Nonsexist Language
PART THREE: BUSINESS AND TECHNICAL CORRESPONDENCE 103(64)
David V. Lewis
105(9)
Making Your Correspondence Get Results
The Royal Bank of Canada
114(8)
Letters That Sell
Allan A. Glatthorn
122(5)
"I Have Some Bad News for You"
Harold K. Mintz
127(4)
How to Write Better Memos
John S. Fielden and Ronald E. Dulek
131(10)
How to Use Bottom-Line Writing in Corporate Communications
Heidi Schultz
141(26)
Electronic Mail
PART FOUR: REPORTS AND OTHER LONGER DOCUMENTS 167(96)
J.C. Mathes and Dwight W. Stevenson
170(17)
Audience Analysis: The Problem and a Solution
Richard W. Dodge
187(8)
What to Report
Christian K. Arnold
195(5)
The Writing of Abstracts
Vincent Vinci
200(7)
Ten Report Writing Pitfalls: How to Avoid Them
Walter E. Oliu, Charles T. Brusaw, and Gerald J. Aired
207(26)
Creating Tables and Illustrations
David W. Ewing
233(12)
Strategies of Persuasion
Philip C. Kolin
245(18)
Proposals
PART FIVE: RESUMES AND OTHER WRITTEN MATERIALS FOR A JOB SEARCH 263(70)
John L. Munschauer
265(29)
Writing Resumes and Letters in the Language of Employers
Steven Graber
294(15)
The Basics of a Cover Letter
Richard H. Beatty
309(17)
The Functional Resume
Burton Jay Nadler
326(7)
Your E-Resume
PART SIX: AND NOW A WORD (OR TWO OR THREE) ABOUT ETHICS 333(46)
Dorothy A. Winsor
335(12)
Communication Failures Contributing to the Challenger Accident: An Example for Technical Communicators
Darrell Huff
347(8)
How to Lie with Statistics
Dan Jones
355(12)
Determining the Ethics of Style
Carolyn D. Rude
367(12)
Legal and Ethical Issues in Editing
ACKNOWLEDGMENTS 379(4)
INDEX 383

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