Strategies for Central and Eastern Europe

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  • Format: Hardcover
  • Copyright: 2000-09-16
  • Publisher: Palgrave Macmillan

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Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria, and the Ukraine. Star ratings summarize the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.

Author Biography

Andrzej K. Kozminski is Founder and Rector of Leon Kozminski Academy of Entrepreneurship and Management in Warsaw and President of the International Business School.

George S. Yip is Beckwith Professor (Marketing and Strategy), Cambridge University's Judge Institute of Management Studies and Co-Chairman, Perseus Consulting.

Table of Contents

List of Tables and Figures
Preface x
About the Authors xii
Evaluating the Central and Eastern European Opportunity: Eastern Promise
Andrzej K. Kozminski
George S. Yip
Anna M. Dempster
Hungary: Goulash Capitalism
Janos Vecsenyi
Gabor Szigeti
Poland: From Solidarity to Solid Economy
Adrian Szumski
The Czech Republic: A Window of Opportunity
Helena Hruzova
Zdenek Soucek
Slovakia: Seeking Alliances
Jan Morovic
Slovenia: Small is Successful
Nenad Filipovic
The Baltic States: Trading Hub
Robertas Jucevicius
Romania: Resources for the Region
Cristian M. Baleanu
Bulgaria: Building on the Black Sea
Bojil Dobrev
Stefan Dobrev
Ukraine: Europe's Frontier
Bohdan Hawrylyshyn
Pavlo Sheremeta
Conclusions: The Sun Rises in the East
Andrzej K. Kozminski
George S. Yip
Appendix Globalization Measures 304(11)
Index 315

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