9780312235505

Strategies for Central and Eastern Europe

by ;
  • ISBN13:

    9780312235505

  • ISBN10:

    031223550X

  • Format: Hardcover
  • Copyright: 2000-09-16
  • Publisher: Palgrave Macmillan

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Supplemental Materials

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Summary

Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria, and the Ukraine. Star ratings summarize the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.

Author Biography

Andrzej K. Kozminski is Founder and Rector of Leon Kozminski Academy of Entrepreneurship and Management in Warsaw and President of the International Business School.

George S. Yip is Beckwith Professor (Marketing and Strategy), Cambridge University's Judge Institute of Management Studies and Co-Chairman, Perseus Consulting.

Table of Contents

List of Tables and Figures
viii
Preface x
About the Authors xii
Evaluating the Central and Eastern European Opportunity: Eastern Promise
1(32)
Andrzej K. Kozminski
George S. Yip
Anna M. Dempster
Hungary: Goulash Capitalism
33(24)
Janos Vecsenyi
Gabor Szigeti
Poland: From Solidarity to Solid Economy
57(29)
Adrian Szumski
The Czech Republic: A Window of Opportunity
86(33)
Helena Hruzova
Zdenek Soucek
Slovakia: Seeking Alliances
119(31)
Jan Morovic
Slovenia: Small is Successful
150(27)
Nenad Filipovic
The Baltic States: Trading Hub
177(32)
Robertas Jucevicius
Romania: Resources for the Region
209(31)
Cristian M. Baleanu
Bulgaria: Building on the Black Sea
240(24)
Bojil Dobrev
Stefan Dobrev
Ukraine: Europe's Frontier
264(20)
Bohdan Hawrylyshyn
Pavlo Sheremeta
Conclusions: The Sun Rises in the East
284(20)
Andrzej K. Kozminski
George S. Yip
Appendix Globalization Measures 304(11)
Index 315

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