9780324259124

Strategize! Experiential Exercises in Strategic Management

by
  • ISBN13:

    9780324259124

  • ISBN10:

    0324259123

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2/24/2004
  • Publisher: South-Western College Pub
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Summary

Strategize! allows learners to try out the strategy models and concepts and get feedback regarding their understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in class and assignments. Because the exercises include thought, action, and feedback-assessment components, they promote an understanding of strategic management through comprehensive active learning. Strategize! offers an important complement to any standard strategic management text.

Table of Contents

PART I UNDERSTANDING STRATEGIC MANAGEMENT
Strategy Session 1 Decision Making at the Strategic and Operational Level
3(4)
Exercise: Innkeepers of America
5(2)
Strategy Session 2 Understanding the Concept of Strategy
7(4)
Exercise: How Do You Define Strategy?
9(2)
Strategy Session 3 Communicating Purpose Through Mission Statements
11(10)
Exercise 1: How Well Do These Organizations Communicate Their Purpose
15(4)
Exercise 2: Video-Create a Mission Statement for Caribou Coffee
19(2)
Strategy Session 4 The Board's Role in Corporate Governance
21(10)
Exercise: Translating the Board's Role into Guidelines for Practice
23(8)
Strategy Session 5 Viewing Strategy from the Stakeholder Perspective
31(8)
Exercise: Role Playing Global Chemical Stakeholders' Interests and Power
33(6)
PART II DESIGNING STRATEGY
Strategy Session 6 Forces Affecting Competitive Strategy
39(8)
Exercise: Intensity of Competition in the Casino Gambling Industry
41(6)
Strategy Session 7 Generating a Plan of Action: SWOT Analysis
47(8)
Exercise 1: An Action Plan for Robin Hood
49(4)
Exercise 2: Video-The Geek Squad's Future Strategy
53(2)
Strategy Session 8 Developing Generic Strategy
55(6)
Exercise 1: Choosing How to Compete in the Lodging Industry
57(2)
Exercise 2: Video-The Generic Strategy of Caribou Coffee
59(2)
Strategy Session 9 Viewing Corporate Strategy from the Core Competencies Perspective
61(10)
Exercise: Corporate Strategy at Walt Disney Company
65(6)
Strategy Session 10 Global Strategic Alliances
71(8)
Exercise: Making the Genera/Motors-Toyota Alliance Work
73(6)
Strategy Session 11 Identifying Transnational Strategies
79(8)
Exercise: Global Operations of Bata Shoe and Nike
81(6)
Strategy Session 12 Understanding Turnaround Management
87(6)
Exercise: The Decline-Turnaround Sequence
89(4)
Strategy Session 13 Scenarios for Planning and Analysis
93(8)
Exercise: Develop Some Scenarios
95(6)
PART III IMPLEMENTING STRATEGY
Strategy Session 14 Succeeding in Strategy Formulation and Implementation
101(6)
Exercise: Diagnosing Problems at Proctor & Gamble
103(4)
Strategy Session 15 Structuring to Support Strategy
107(6)
Exercise: Designing Organizational Structures for Club Ed
111(2)
Strategy Session 16 Strategy Implementation Using the 7-S Model
113(8)
Exercise: Transition at PeopleSoft Inc.
115(6)
Strategy Session 17 Social Responsibility of Corporations
121(4)
Exercise: Video-Whose Responsibility Is It?
123(2)
Strategy Session 18 Monitoring Strategy Implementation Through the Balanced Scorecard
125(8)
Exercise: Everyone Knows the Score then a Major League Baseball Team Ties Performance to Its Mission
127
PART IV INDUSTRY ANALYIS
Lodging Industry Profile
133(6)
Template for Industry Analysis
139(2)
Case Study 1 Jordan's Furniture
141(15)
Case Study 2 Strategic Planning at the Springdale YMCA: The Camp Norwood Decision
156(13)
Case Study 3 Caffeine Satisfaction: Rivalry Among the Coffee Shops
169(14)
PART V SEMESTER PROJECTS
Team Projects A & B
183
Project A: Comparing Two Organizations in the Same Industry
179(1)
Project B: Identifying Strategic Issues at Local Business Organizations
180(7)
MICA Method of Case Analysis and Discussion
187(6)
References and Sources 193(2)
Index 195

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