The Strategy Book How to Think and Act Strategically to Deliver Outstanding Results

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2015-12-23
  • Publisher: Ft Pr

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.


It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.

Author Biography

Max Mckeown is an author, consultant & popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD & MBA with a speciality in strategy and strategic change. His clients include: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and Topshop.

Table of Contents

About the Author


First Words


What Is Strategy?  


Part One - Your Strategic Self

Shaping the Future

Thinking Before You Plan

Becoming a Strategic Thinker

Selling Your Strategy  


Part Two - Thinking like a Strategist   

Reacting Is As Important As Planning

Taking Risks (Jump Your Uncertainty Gaps)

Looking Over Your Shoulder  

Knowing Where Grass (Really) Is Greener

Part Three - Creating Your Strategy

Seeing the Big Picture?

Finding Position, Intention & Direction 

Looking For Advantages   

Making Strategic Decisions & Choices  

Adapting To Your Competitive Environment


Part Four - Winning with Strategy   

Winning Strategy Games

Creating New Markets  

Getting Ahead of Your Strategic Group

Growing Your Business (Again and Again)   

Going Global Without Going Broke

Knowing What You Can Do Best

Part Five - Making Your Strategy Work 

Managing Your Strategy Process  

Meetings for Strategic Minds

Managing Change, Making Strategy Work   

Understanding What Can Go Wrong  

Saving Your Company from Failure  


Part Six - The Strategy Book Tool Kit  

The Basic (Powerful) Strategy Questions  

SWOT Analysis

Porter’s 5 Forces of Competition  

Porter’s Generic Strategies

Burgelman’s Strategy Dynamics Model

Porter’s Value Chain    & Value System

Core Competencies & Resource Based View   

Nonaka & Takeuchi’s Knowledge Spiral

Peters, Athos & Waterman’s 7-S 7-S Framework

Scenario Planning  

Ansoff’s Growth Grid

BCG’s Product Portfolio Matrix  

Kim & Mauborgne’s Four Actions

Greiners Growth (& Crisis) Mode

De Wit and Meyer’s Strategy Tensions 

Cummings & Wilson: Orientation & Animation

Lewin’s Force Field Analysis 

Kotter’s Eight Phases of Change   

Kaplan & Norton’s Balanced Scorecard

Hrebiniak’s Model of Strategy Execution   

Hammer & Champy’s Business Process Redesign

Michaud & Thoenig’s Strategic Orientation

Burgelman & Grove’s Strategy Bet Model   

Argyris’s Double & Single Loop Learning   

Mintzberg’s Deliberate & Emergent   

Johnson’s White Space Model   

Prahalad & Hart’s Bottom of the Pyramid

Stacey’s Strategy from Complexity

Hart’s Sustainability Value Framework

House of Strategy

Innovation + Strategy = Adaptability   


Final Words

Further Reading


Rewards Program

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