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Strategy and the Business Landscape,9780136015550
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Strategy and the Business Landscape

by
Edition:
3rd
ISBN13:

9780136015550

ISBN10:
0136015557
Format:
Paperback
Pub. Date:
7/2/2009
Publisher(s):
Prentice Hall
List Price: $89.00

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Customer Reviews

Very good textbook  March 19, 2011
by


We used this textbook in my strategy class. It is a good read, I loved the case studies. This book paints a good landscape of the evolution of strategy management over time. The reading is excellent and not fill with nonsense like other textbooks. Ghemawat's work has helped me tremendously to develop a more complete picture of the ever-evolving field of strategic management.






Strategy and the Business Landscape: 5 out of 5 stars based on 1 user reviews.

Summary

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope. MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Table of Contents

The Origins of Strategy
Mapping the Business Landscape
Creating Competitive Advantage
Anticipating Competitive Dynamics
Sustaining Superior Performance
Choosing Corporate Scope
Developing a Global Strategy
Table of Contents provided by Publisher. All Rights Reserved.


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