9781861521392

Strategy : Process, Content, Context -- An International Perspective

by
  • ISBN13:

    9781861521392

  • ISBN10:

    1861521391

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 1998-06-25
  • Publisher: Cengage Learning EMEA Higher Education
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Summary

This is the second edition of De Wit and Meyer's innovative and extremely successful strategy text. The new edition builds on the academic strengths of the first edition by focusing on the requirments of students and teachers in terms of the structure, organization and design of the material. In addition, the new edition will be truly global in its coverage of the issues of corporate strategy. Major changes include -- greater suitability for an international market -- restructuring so that the book does not look like a reader -- greater emphasis on the polarities of debate with each topic -- clearer flagging of topics covered -- more author commentary to introduce and contextualise articles -- updated case studies -- new, short cases within chapters -- new -strategy toolbox' at the end of the book -- maintenance of student-friendly tone and approach -- high design values for cover text -- linked website for lecturers and students -- extensive instructor's manual.

Table of Contents

Preface
Strategy
Introduction
Strategy Process
Strategic Thinking
Strategy Formation
Strategic Change
Strategy Content
Business Level Strategy
Corporate Level Strategy
Network Level Strategy
Strategy Context
The Industry Context
The Organizational Context
The International Context
Purpose
Organizational Purpose
Cases
Honda
Swatch
Virgin
Stantret
Oldelft
Kao Corporation
Carl Zeiss Jena
Encyclopedia Britannica
Southwest Airlines
Canon
Shell & Billiton
Grand Metropolitan
KLM & the Alcazar Alliance
The Salim Group
The Champagne Industry
National Bicycle Industry
Telefonos de Mexico
Cartier
Saatchi & Saatchi
Cap Gemini Sogeti
Burroughs Wellcome & AZT
The Body Shop International
Index
Table of Contents provided by Publisher. All Rights Reserved.

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