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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This is intended for practicing executives getting ready to assume executive responsibilities.
Table of Contents
Chapter 1: What is Strategy? Chapter 2: Strategy and Performance Chapter 3: Analyzing the External Strategic Environment Chapter 4: Analyzing an Industry Chapter 5: Analyzing an Organization’s Strategic Resource Base Chapter 6: Formulating Business Unit Strategy Chapter 7: Business Unit Strategy: Contexts and Special Dimensions Chapter 8: Global Strategy Formulation Chapter 9: Corporate Strategy: Shaping the Portfolio Chapter 10: Corporate Strategy: Managing the Portfolio