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Strategy : A View from the Top,9780132145626
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Strategy : A View from the Top

by ;
Edition:
4th
ISBN13:

9780132145626

ISBN10:
0132145626
Format:
Paperback
Pub. Date:
12/30/2010
Publisher(s):
Prentice Hall
List Price: $89.00

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Summary

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This is intended for practicing executives getting ready to assume executive responsibilities.

Table of Contents

Chapter 1: What is Strategy?
Chapter 2: Strategy and Performance
Chapter 3: Analyzing the External Strategic Environment
Chapter 4: Analyzing an Industry
Chapter 5: Analyzing an Organization’s Strategic Resource Base
Chapter 6: Formulating Business Unit Strategy
Chapter 7: Business Unit Strategy: Contexts and Special Dimensions
Chapter 8: Global Strategy Formulation
Chapter 9: Corporate Strategy: Shaping the Portfolio
Chapter 10: Corporate Strategy: Managing the Portfolio



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