9781600374029

Structures for Strategy : The Branding Plan

by
  • ISBN13:

    9781600374029

  • ISBN10:

    1600374026

  • Format: Paperback
  • Copyright: 2009-10-01
  • Publisher: Ingram Pub Services
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

"...branding decisions have long term consequences both positive and negative and must be deployed with diligence." The Structures for Strategy Branding Plan is a strategy-crafting tool ideal for brand management planning. This formula is of specific interest to professional career brand managers to use as a comprehensive checklist in addressing branding issues. BRANDING is corporate identity--it is about trust, reliance and reputation for the brand user and a greater public aware of its existence. It is also about future earnings for the brand owner. As a result, branding decisions have long term consequence, both positive and negative and must be deployed with diligence. This BRANDING PLAN will assist marketing managers responsible for product and brand management where no dedicated branding function is currently in place, and a meaningful guide for promotions managers looking to align their communications exposure within a branding philosophy. Useful for the: *SBU/General/Corporate Manager *Small Business Owner *Entrepreneur ...seeking to ensure that the brand they manage is deployed with the best results. The unique design of the framework templates and methodology, utilized throughout the planning format, provides a pathway towards public posturing for a brand intended for longevity.

Author Biography

ALLEN H. MUNRO was born in South Africa and holds an MBA in Strategic Marketing from the University of Hull in Great Britain. He is the founder and managing director of Strategic Encounters (Australia) Pty Ltd & Strategic Encounters CC South Africa. He resides permanently in Sydney, Australia, and retains family interests in both South Africa and Australia.
Allen has a long history in prime consulting assignments within medium and large organizations in the United Kingdom, South Africa and Australia in the ?eld of strategic planning, strategy execution and senior executive training.
He dedicates much of his time to the development of post- graduate entrepreneurs as a part time lecturer and mentor.
 

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