Studio & Commercial Photography

by Reznicki, Jack

• ISBN13: 9780879857837
• ISBN10: 0879857838
• Format: Paperback
• Copyright: 1999-04-01
• Publisher: Silver Pixel Pr

Summary

If you're paid to take pictures, chances are it's because you've gone beyond the merely mechanical aspects of photography. True financial success lies in how you think about what you shoot, and it's the subject of this essential guide by one of the best in the business, who says, "My brain is my important piece of photo equipment". The author has specialized in photo illustration -- creating a specific idea or mood for an ad-and knows how to elicit the desired emotional response from viewers. You get an experts advice on producing different effects from the same scene through subtle variations in lighting and composition. Take advantage of different seasons and weather to turn your outdoor shots into winners. Learn about the 90% of a photographer's work that takes place before you shoot. With every insight into the professional mind comes a host of brilliant photographic examples, with a detailed explanation of how it was done -- how you can do it, too.

Table of Contents

INTRODUCTION	7	(8)
1 PRODUCTION	15	(28)
The Layout	15	(4)
The Studio	19	(2)
Sets	21	(22)
Why Not Shoot on Location?	23	(5)
Building a Set	28	(3)
Set Builders	31	(1)
Flats	32	(3)
Walls	35	(2)
Backdrops	37	(3)
Molding	40	(3)
2 SUPPORT CREW	43	(18)
Stylists	45	(3)
Assistants	48	(7)
Baby Wranglers	55	(3)
Hair and Makeup	58	(3)
3 MODELS	61	(30)
Casting	61	(5)
Working with Models	66	(5)
Communication	66	(2)
Types of Models	68	(1)
Directing	69	(2)
Working with Babies and Children	71	(14)
Casting Children	73	(5)
Directing Children	78	(2)
Extra Hands	80	(3)
Minor Adjustments	83	(2)
The Great Photo	85	(6)
4 TECHNIQUE	91	(40)
Propping	91	(9)
Lighting	100	(16)
Rigging	116	(15)
5 EQUIPMENT AND FILM	131	(16)
Equipment	131	(3)
Film	134	(13)
Take Notes	135	(7)
The Lab	142	(5)
6 BUSINESS MATTERS	147	(16)
Of Agents, Art Directors, and Art Buyers	147	(2)
The Estimate	149	(7)
The Purchase Order	156	(2)
Rights and Work for Hire	158	(5)
7 THIS GUN'S FOR HIRE	163	(10)
Promote Your Strengths	164	(3)
The Cumulative Effect	167	(1)
Entice Your Market	168	(1)
Brave New World	169	(4)
8 PERSONAL WORK	173