Succeeding at Social Enterprise : Hard-Won Lessons for Nonprofits and Social Entrepreneurs

by Social Enterprise Alliance

• ISBN13: 9780470405321
• ISBN10: 0470405325
• Edition: 1st
• Format: Paperback
• Copyright: 2010-04-26
• Publisher: Jossey-Bass

Summary

This is a groundbreaking guide to best practices in social enterprise (organizations that earn income while delivering a social benefit). It offers practical tools, guidance, models, and cases for implementing an effective program. The contributors focus on the core competencies needed including leading a venture, business planning, marketing and sales, accounting, and more. The book also contains examples of success from the field, across the sectors including health, education and social services. It offers a resource for professionals in nonprofits with a social enterprise focus.

Author Biography

The Social Enterprise Alliance is advocate for the field, hub of information and education, and builder of a vibrant and growing community of social enterprises.

Table of Contents

Foreword

Introduction

Preface

Start-Up and Structure

Aligning Mission and a Social Venture

Doing Good Versus Doing Well: Balancing Impact and Profit

Business Planning for Enduring Social Impact

Aligning Staff and Board Around a Venture: Sometimes It's Best to Ask for Forgiveness Rather Than Permission

The Life Cycle of Social Enterprise Financing

Methods

Product or Service Development

Image, Advertising, and Communications

Generating Sales Through Great Customer Service

Advocacy and Social Enterprise

Innovation and Technology Strategies

Building a Performance Measurement System: Using Data to Accelerate Social Impact

Value Versus Waste: Leaning the Enterprise

Leadership

Good Board Governance Is a Good Business Practice

Leading Change (Deborah Alvarez-Rodriguez, President and CEO, Goodwill Industries of San Francisco, San Mateo

Leadership Succession

Scaling Back or Shutting Down the Venture

Table of Contents provided by Publisher. All Rights Reserved.