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The Successful Business Plan: Secrets & Strategies



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Questions About This Book?

What version or edition is this?

This is the 4th edition with a publication date of 9/1/2003.

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

  • Successful Business Plan
    Successful Business Plan
  • Successful Business Plan: Secrets & Strategies
    Successful Business Plan: Secrets & Strategies


Forbes calls The Successful Business Plan one of the best books for small businesses. This new edition offers advice on developing business plans that will succeed in today's business climate. Includes up-to-date information on what's being funded now.

Author Biography

Rhonda Abrams is the author of The Successful Business Organizer and Wear Clean Underwear: Business Wisdom from Mom and writes the nation's most widely read small business column, distributed to over 100 newspapers. In 1986 she started a business plan consulting firm, serving both small start-ups and Fortune 500 corporations

Table of Contents

About the Authorp. vii
About the Contributorsp. ix
Acknowledgmentsp. xv
Forewordp. xxiii
Foreword to the Fourth Editionp. xxv
How to Use This Bookp. xxix
Introductionp. xxxiii
Starting the Process
The Successful Businessp. 1
Getting Your Plan Startedp. 13
Making Your Plan Compellingp. 35
Business Plan Components
The Executive Summaryp. 47
Company Descriptionp. 59
Industry Analysis & Trendsp. 73
Target Marketp. 87
Competitionp. 103
Strategic Position & Risk Assessmentp. 119
Marketing Plan & Sales Strategyp. 133
Operationsp. 155
Technology Planp. 181
Management & Organizationp. 189
Community Involvement & Social Responsibilityp. 211
Development, Milestones, & Exit Planp. 221
The Financialsp. 237
The Plan's Appendixp. 283
Putting the Plan to Work
Preparing, Presenting, & Sending Out Your Planp. 289
Looking for Moneyp. 299
Using Your Plan for Classes & Competitionsp. 315
Internal Planning for Existing Businesses & Corporationsp. 327
Time Saving Tipsp. 337
Special Considerations
Considerations for Internet, "e-businesses"p. 343
Considerations for Retailersp. 363
Considerations for Manufacturersp. 369
Considerations for Service Businessesp. 375
Business Planning in a Weak (or Strong) Economyp. 381
Outline of a Business Planp. 391
Business Terms Glossaryp. 395
Funding Sourcesp. 399
Research Sourcesp. 404
Entrepreneurs' Sourcesp. 411
Indexp. 415
Sample Plan
Cover Letterp. 314
Executive Summaryp. 55
Company Descriptionp. 71
Industry Analysis and Trendsp. 85
Target Marketp. 99
The Competitionp. 115
Strategic Position & Risk Assessmentp. 131
Marketing Planp. 152
Operationsp. 178
Technology Planp. 187
Management & Organizationp. 207
Community Involvement & Social Responsibilityp. 218
Development, Milestones & Exit Planp. 234
Income Statement, Three-Year Projectionp. 275
Income Statement, Annualp. 276
Cash-Flow Projectionp. 278
Balance Sheetp. 280
Sources & Uses of Fundsp. 281
Assumption Sheetp. 282
Table of Contents provided by Ingram. All Rights Reserved.

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