9781473601949

Successful Direct Marketing In a Week: A Teach Yourself Guide

by
  • ISBN13:

    9781473601949

  • ISBN10:

    1473601940

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2014-08-25
  • Publisher: McGraw-Hill
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Learn in a week what the experts learn in a lifetime

Successful Direct Marketing In a Week teaches you how to become a master direct marketer, from building and maintaining your database to creative approaches to physical and digital campaigns to integration and follow-up.

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