Successful Marketing Plans in a Week

by Jay, Ros

• ISBN13: 9781444159400
• ISBN10: 1444159402
• Edition: 1st
• Format: Paperback
• Copyright: 2012-03-30
• Publisher: Teach Yourself

Summary

Learn in a week what the experts learn in a lifetime.

The ability to create a successful marketing plan is crucial to anyone who wants to advance their career.

Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Sunday: What is a marketing plan?
Monday: Asking questions
Tuesday: Researching the answers
Wednesday: The objectives
Thursday: Converting objects into action plans
Friday: Putting the plan together
Saturday: Using the marketing plan

Author Biography

Ros Jay is a freelance business writer and editor. She has written a number of books on marketing topics and also advises small businesses on corporate image and marketing. John Sealey is a successful marketing consultant and leading business enhancement expert.

Table of Contents

Sunday: What is a marketing plan / Monday: Asking questions / Tuesday: Researching the answers / Wednesday: The objectives / Thursday: Converting objects into action plans / Friday: Putting the plan together / Saturday: Using the marketing plan