Supply Chain as Strategic Asset : The Key to Reaching Business Goals

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 1/25/2011
  • Publisher: Wiley
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The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap.

Author Biography

VIVEK SEHGAL is Senior Director of Research at Manhattan Associates, a global, best-of-breed supply chain solutions provider. Prior to working with Manhattan, Vivek worked for Fortune 20 companies, including The Home Depot and GE, in various leadership roles in their supply chain technology groups. He has spoken at several industry events in the past and is a current member of the Science Advisory Board at Manhattan Associates, working with the industry to define new optimization opportunities in supply chain solutions. Vivek has authored Enterprise Supply Chain Management (Wiley) and several articles in supply chain journals. His blog is available at www.supplychainmusings.com.

Table of Contents

Planning and Realizing Goals of Business Strategy
Strategy Realization through Functional Capabilities
Strategy Planning: The Missing Link
Technology as the Enabler
Creating Competitive Advantage through Functional Capabilities
Alignment of the Business, Functional, and Technology Strategies
Understanding Strategy
What Is Strategy?
Attributes of Strategy
Levels of Strategy Planning
Strategic Horizon of Impact
Concepts of Business Strategy
Porter's Generic Strategies
Resource-based View
Capabilities-based Strategies
Creating Advantages by Viewing the Corporation as the Sum of Its Components
Creating Advantages through Value Chain
Developing Competitive Advantages through Capabilities
Understanding Advantage
Beyond Business Strategy: Functional and Deployment Strategies
Exploring Functional Strategy
What Is Functional Strategy?
Why Is the Functional Strategy Important?
Steps in Creating Functional Strategy
Current Thinking on Supply Chain Strategy
Current Thinking on Supply Chain Strategies
Understanding the Supply Chain Sphere of Influence
What Drives Your Supply Chain?
Creating a Functional Supply Chain Strategy
Effect of Industry Segment on Supply Chain Design
Effect of Business Strategy on Supply Chain Design
Effect of the Primary Driver on Supply Chain Design
Supply Chain Strategy and Business Strategy
Technology Strategy
What Is Technology Strategy?
Components of a Technology Strategy
Why Develop a Technology Strategy?
Technology Strategy and Organization
Process Overview and Deliverables for Creating Technology Strategy
Supply Chain Nirvana: Bringing It All Together
What Is Supply Chain Nirvana?
Defining a Supply Chain Strategy That Works
What Can a Well-aligned Supply Chain Strategy Do for You?
How to Get There?
Keeping It All Together
Sample Artifacts for Creating an Effective Supply Chain Strategy
An Overview of the Scope of Supply Chain in Modern Corporations
Supply Chain Planning
Supply Chain Execution
Supply Chain Collaboration
Supply Chain and Corporate Financial Performance
Cost of Sales
Tune Your Supply Chain for Financial Performance
About the Author
Table of Contents provided by Publisher. All Rights Reserved.

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