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Supply Chain Strategies: Demand Driven and Customer Focused,9780415683173
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Supply Chain Strategies: Demand Driven and Customer Focused

by ;
Edition:
1st
ISBN13:

9780415683173

ISBN10:
0415683173
Format:
Hardcover
Pub. Date:
12/17/2013
Publisher(s):
Routledge
List Price: $184.00

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This is the 1st edition with a publication date of 12/17/2013.
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Summary

Supply Chain Strategies: Customer Driven and Customer Focused highlights the main challenges facing organizations wanting to select, design and implement successful supply chain strategies in an increasingly global and competitive environment. The text features discussion questions at the end of each chapter to promote learning, and numerous industry examples to ilustrate key concepts within chapters. Each chapter discusses the issues in relation to previous literature, contemporary practices and the lesson to be learned from different industries where successful management of supply chains has improved organizational and industry level profitability. The text includes a number of industry examples, thereby giving a wide-ranging approach to the topic. * Provides an original, market-driven approach to supply chain strategy* Features learning outcomes and a summary for each chapter* Uses vignettes throughout to illustrate key points


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