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"This Fourth Edition of Floyd J. Fowler's bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. It provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. Offering a concise overview of the entire survey research process in clear and easy-to-understand language, the book is well suited to a wide range of readers, including those without strong statistical backgrounds." "Survey Research Methods is appropriate for undergraduate courses in research methods in the social sciences, as well as for master degree level research methods courses."--BOOK JACKET.
Table of Contents
|Types of Error in Surveys|
|Nonresponse: Implementing a Sample Design|
|Methods of Data Collection|
|Designing Questions to be Good Measures|
|Evaluating Survey Questions and Instruments|
|Preparing Survey Data for Analysis|
|Analyzing Survey Data|
|Ethical Issues in Survey Research|
|Providing Information About Survey Methods|
|Survey Error in Perspective|
|Table of Contents provided by Ingram. All Rights Reserved.|