Usually Ships in 3-5 Business Days
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 11/30/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
Providing a thorough introduction to all the steps involved in designing and carrying out a survey, this text incorporates coverage of surveys that involve interviewing and those that use self-completion methods.The book covers each aspect of the survey process from conceptualisation and design, through to data processing and management, including a discussion of issues such as survey quality and errors, dealing with non-response and the role of the field interviewer. Separate chapters discuss ethical and legal considerations and survey project management and the text is interspersed with concrete practical examples and advice.Survey Research Practice will be invaluable to students who need to know how surveys are carried out and will be a valuable reference for researchers and practitioners who may be carrying out a survey for the first time.
Table of Contents
|Social Survey Research|
|Survey Utility and Survey Accuracy|
|Modes of Data Collection|
|Face-to-Face Interview Surveys|
|Obtaining Good Answers to Survey Questions|
|Writing and Critiquing Survey Questions|
|Standard Variables and Classifications|
|Measuring Personal Events and Behaviour|
|Measuring Motives, Knowledge, Opinions, Attitudes and Values|
|Testing Questions and Questionnaires|
|Processing and Managing Survey Data|
|Survey Project Management|
|The Ethical and Legal Environment of Survey Research|
|Table of Contents provided by Ingram. All Rights Reserved.|