CART

(0) items

Sustainability Marketing : A Global Perspective,9781119966197
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Sustainability Marketing : A Global Perspective

by ;
Edition:
2nd
ISBN13:

9781119966197

ISBN10:
1119966191
Format:
Paperback
Pub. Date:
10/29/2012
Publisher(s):
Wiley
List Price: $93.33

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9781119966197
$89.66

eTextbook


 
Duration
Price
$54.00

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $68.85
See Prices

Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 10/29/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Sustainability Marketing : A Global Perspective
    Sustainability Marketing : A Global Perspective




Summary

The 2nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management. It provides a sustainability-oriented vision of marketing with a consumer marketing focus and emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. This edition shows how the complexities of sustainability issues can be integrated into marketing decisions through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4 Ps; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Author Biography

The authors have over 40 years of research experience between them and many years experience of teaching sustainability marketing concepts in the classroom.

Frank-Martin Belz is Professor at the Technische Universität München (TUM School of Management).

Ken Peattie is Professor at Cardiff Business School where he is also the Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability and Society (BRASS).

Table of Contents

Preface to Second Edition xi

Preface to First Edition xiii

PART I Understanding Sustainability and Marketing 1

1 Marketing in the Twenty-First Century 3

A Very Short History of the World 5

The Twentieth Century: The Century that Transformed the World 6

Challenges for the Twenty-First Century 7

Sustainable Development 10

The Evolution of Marketing Thought 13

Beyond ‘Modern’ Marketing 14

2 Framing Sustainability Marketing 21

Marketing in Context 23

Elements of Sustainability Marketing 29

Corporate Context: Corporate Social Responsibility 31

Ethical Context 35

Socio-Political Context 37

Global Context 38

PART II Developing Sustainability Marketing Opportunities 49

3 Socio-Ecological Problems 51

Socio-Ecological Problems on a Macro Level 53

Socio-Ecological Impact of Products on a Micro Level 61

4 Sustainable Consumer Behaviour 77

Sustainability and Consumption 79

The Consumption Process 83

Understanding Sustainable Consumer Behaviour 86

Sustainable Consumption in Context 92

So Who Is the Sustainable Consumer? 98

Harnessing Sustainable Consumer Behaviour 103

PART III Developing Sustainability Marketing Standards and Strategies 115

5 Sustainability Marketing Values and Objectives 117

Sustainability Marketing: Challenging Basic Assumptions 119

Sustainability Marketing Values: Brand Ethos 124

Sustainability Marketing Objectives: The Triple Bottom Line 129

6 Sustainability Marketing Strategies 137

Marketing Strategy and Sustainability 140

Understanding the Marketing Environment 140

Developing a Sustainability Marketing Strategy 147

PART IV Developing the Sustainability Marketing Mix 171

7 Customer Solutions 173

Marketing Myopia 175

Customer (Pre-)Purchase Solutions 175

Customer Use Solutions 178

Customer Post-Use Solutions 182

Sustainability Branding 185

8 Communications 197

The Ambivalence of Communication 200

Sustainability Product Communication 203

Sustainability Corporate Communications 218

The Consumer as Communicator 221

9 Customer Cost 231

Total Customer Cost: The Consumer Perspective 233

Total Customer Cost: The Marketer Perspective 236

The Nature of Price Systems 247

10 Convenience 255

Consumption and Convenience 257

Convenience in Purchase 259

Convenience in Use 266

Convenience in Post-Use 267

Online Convenience 269

PART V Developing the Future of Sustainability Marketing 275

11 Sustainability Marketing Transformations 277

Sustainability Marketing Transformation: The Inside-Out Perspective 279

Corporate Transformations 281

Market Transformations 284

Political Transformations 287

Social Transformations 288

Sustainability Marketing Transformations: Possibilities and Problems 291

12 Reframing Sustainability Marketing 299

Thinking Again about Sustainability Marketing 301

Social Marketing and Sustainability 303

Towards a More Sustainable Economy 306

From Sustainability Micromarketing to Sustainability Macromarketing 310

Towards a Prosperous ‘One Planet’ Society 313

Conclusions: A Final Rethink 314

Index 319



Please wait while the item is added to your cart...