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The book analyses the evolution of the political discourse on sustainability in Europe, exploring the conditions necessary for sustainable development to move from a conceptual model into a model for action for strategic decision makers at all levels of governance. The authors question the extent to which the discourse on sustainability has become embedded into governance structures in Europe. They focus on the importance of the nature of the language of the political discourse on sustainability and how ideas are communicated amongst the actors and stakeholders in the policy making process, as well as assessing the conceptual, political, institutional and operational barriers apparent across the European geographic region. The book demonstrates that the communication of the political ideas and norms in the sustainability discourse are of vital importance for the linkage of sustainable development and governance. It will be of strong interest to students and scholars of comparative politics, governance, sustainable development and environmental politics and studies.